Welcome to a weekly commentary where Brent Barootes reflects on current events and industry happenings as it pertains to sponsorship marketing. Please join us and share your thoughts by leaving a comment!

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A Review of 2022!

A Review of 2022!

We are almost through 2022. A change from the previous two years (thank goodness) but 2022 brought us concerns as well as high points. It was another tumultuous year, but as always, I am looking for the silver lining. And yes, there were some. It is through these...

Merry Christmas

Merry Christmas

I want to take this opportunity to wish you, your family, and colleagues a very Merry Christmas! To those who also have spiritual celebrations at this time, including the Jewish community, Muslims, Buddhists, Pagans, and Zoroastrians, all of which occur in December,...

Sponsorship and Technology

Sponsorship and Technology

We live in an age of technology. Surprise! And since 2020 the change in technology, especially in our sector, has escalated at an unprecedented rate. If you as a sponsor or you as a property are not engaging in technology for your sponsorship and activation, you will...

Five Lessons We Can Learn

Five Lessons We Can Learn

This story was sent to me. It was from an acquaintance (we all have this person in our contact list) who several times a week send you those jokes and little stories and laughable moment pictures and memes. I cannot say I read them all (or even open them all) but this...

How Connected Are We?

How Connected Are We?

Have you ever considered tracking how much time you spend connected to the internet or on social media? Hey, there’s an app for that! But how connected are we, really? For many, the Rogers outage five months ago delivered to each of us (who were on Rogers, tried to...

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