Discussion
Join our interactive community as we explore different topics and trends. Our experts will weigh in with their latest thoughts, encouraging an open dialogue and discussion. And, we will point you in the right direction with links to groups and organization that are prominent in the sponsorship marketing industry.
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Worrying
I was with a client last week who was worried—worried that the “big pitch” they had out there was going to go sideways. All I could tell them was to stop worrying. We reviewed every step we had taken. We reviewed the prospect’s objectives, how we proposed to deliver...
Airline Industry – Total Sponsorship Profile
This week, I thought we might look at a single division within the worldwide sponsorship sector. For some, these numbers may be unfathomable. But the reason for looking at them is to illustrate how big this sector truly is. When I started 34+ years ago, sponsorship...
Getting Ahead
Whether you have been in the sponsorship industry for over 34 years like me or you are a newbie, staying on top of new trends, insights, and information is critical for your success. There are lots of ways to stay on top of the industry. Here are a few that are top of...
Tell Your Own Story
We all know storytelling works. We are all aware that stories are engaging. They influence people. They inspire and excite. As authors Dan and Chip Heath illustrate in their research, 63% of presentation attendees remember the stories told, while only 5% remember...
Being Creative
Our sector is focused on creativity. We need to forever be creative—thinking of new ideas, experiences, and opportunities. Who came up with the idea for “deep fried Mars® bars”—now a staple at fairs? Or what about Foam Fest? Sometimes, it just takes a little...
Sponsorship Updates
Honda Canada Renews Title Partnership of Iconic Fireworks Festival
Honda Celebration of Light will be bigger and better in 2015, as it celebrates its 25th year in Vancouver on July 25th, 29th and August 1st. Honda Canada has agreed to kick it all off by renewing their partnership for another three years as the title sponsor of BC’s...
Avis Budget Group and Rugby Canada Team Up
Avis Budget Group and Rugby Canada recently announced a new multi-year partnership designating Avis Car Rental, Budget Car Rental and Budget Truck Rental as official partners for the national sport organization. Under the agreement, Avis Budget Group will serve Rugby...