Industry Events
Sponsorship events across the industry
Sponsorship Marketing Awards 2026
The SMAs recognize and reward the work of properties, brands, and agencies that have maximized the return on their investments in sponsorship marketing.
Canada Day!
Published July 1, 2014
Today is Canada Day–our nation’s birthday! There will be celebrations from Ottawa to every major centre and small hamlet in the country. Most of the events will be hosted by municipalities. In fact, I recently saw a posting from the City of Coquitlam seeking sponsors for Canada Day offering stock packages ranging from $500 to […]
Coca-Cola Named Official Supplier of TORONTO 2015 Games
Published December 9, 2013
Coca-Cola partners with the TORONTO 2015 Pan Am/Parapan Am Games as the Official Supplier of Non-Alcoholic Beverages. The company, a proud sponsor of the Olympic Games since 1928, will refresh athletes, officials and spectators with its broad assortment of products, including: sparkling soft drinks, still waters, juices and fruit beverages, sports drinks and ready-to-drink teas […]
Labatt partners with FIFA Women’s World Cup Canada 2015
FIFA and the National Organizing Committee recently announced a sponsorship agreement with Labatt Breweries of Canada. Labatt is the second National Supporter of the FIFA Women’s World Cup Canada 2015™. The agreement provides Labatt with extensive marketing rights…
Vancouver Sun Run Scores New Presenting Sponsor
Late last week The Vancouver Sun Run proudly welcomed BlueShore Financial as its new presenting sponsor for 2014. The partnership was facilitated by one of Canada’s leading sponsorship brokerages, Score Marketing Inc who worked with The Vancouver Sun Run organizers…
Victoria’s PGA Tour Canada is now Bayview Place Island Savings Open
Calling it a “new era of golf,” Keith Dagg recently announced that the PGA Tour Canada event will be back in Victoria for at least three more years, but will now be known as the Bayview Place Island Savings Open. The tournament, which will continue to be held at…
ATCO Gas Continues 25 Year Legacy of Alberta Games Support
ATCO Gas announced it would help fuel the 2013 Alberta 55 Plus Summer Games that took place in Barrhead and Westlock July 25-28 with a $50,000 sponsorship of the Opening Ceremonies and ATCO Gas Torch Relay. “For 25 years, ATCO Gas has been a steadfast supporter of…
CIBC Supports Canadian Athletes with Team Next Program
As Lead Partner for the Toronto 2015 Pan Am / Parapan Am Games, CIBC has committed to help create a lasting sport legacy in Canada. That’s why they have developed CIBC Team Next: a $2 million program and the first of its kind in Canada, to help the next generation of…
Freedom 55 Financial: Presenting Sponsor of PGA Tour Canada
Freedom 55 Financial has been confirmed as the presenting sponsor of the Tour Championship of Canada, PGA Tour Canada’s showpiece finale. Freedom 55 Financial has signed a multi-year contract, ensuring the event stays in London for the foreseeable future. “We’re…
UPS Partners with Play On!
Earlier this week the “Hockey Night in Canada Play On” Street Hockey Tournament announced that United Parcel Service Canada (UPS) would be the title sponsor of the Corporate Division of the tournament. UPS will not only be registered to play in the most renowned…
ATB Financial and Fringe Theatre Adventures Announce New Partnership
Earlier this month the Fringe Theatre Adventures and ATB Financial announced an exciting new partnership in the city of Edmonton. Through this partnership ATB Financial is the Lead Partner and Sponsor of The Edmonton International Fringe Theatre Festival and The ATB…
Government to Slowly Cut Back on Sponsorship Funding and Grants
Just before the July 1 holiday weekend, as fairs, festivals, and cultural events across Canada were ready to hit their peak, Finance Minister Jim Flaherty came right out and said it. He said something that most of us knew, but few listened to the warnings. He spoke of…