Industry Events
Sponsorship events across the industry
Sponsorship Marketing Awards 2026
The SMAs recognize and reward the work of properties, brands, and agencies that have maximized the return on their investments in sponsorship marketing.
Canada Day!
Published July 1, 2014
Today is Canada Day–our nation’s birthday! There will be celebrations from Ottawa to every major centre and small hamlet in the country. Most of the events will be hosted by municipalities. In fact, I recently saw a posting from the City of Coquitlam seeking sponsors for Canada Day offering stock packages ranging from $500 to […]
Coca-Cola Named Official Supplier of TORONTO 2015 Games
Published December 9, 2013
Coca-Cola partners with the TORONTO 2015 Pan Am/Parapan Am Games as the Official Supplier of Non-Alcoholic Beverages. The company, a proud sponsor of the Olympic Games since 1928, will refresh athletes, officials and spectators with its broad assortment of products, including: sparkling soft drinks, still waters, juices and fruit beverages, sports drinks and ready-to-drink teas […]
Are You Leaving Money on the Table? Event Sponsorship
Running a conference, workshop or event is a great opportunity to generate sponsorship revenue. I watch so many conferences across the country miss out on opportunities. They sell the traditional exhibitor booth, or “presenting sponsor” of a speaker or workshop. Often…
RONA Wins ‘Best of Show’ at 7th Annual Sponsorship Marketing Awards
Sponsorship Marketing Council Communication: Toronto, April 8, 2011: RONA, the hardware, home renovation and gardening retailer, took home Best of Show at the 7th annual Sponsorship Marketing Awards (SMAs). The SMAs, presented yesterday at the Sponsorship Marketing…
Canada Games Security Levels Questioned
As reported in the Halifax Chronicle Journal this morning, the CEO of the Canada Winter Games in Halifax was defending security preparations on the eve of the opening ceremonies. Chris Morrissey confirmed Thursday that Dave Worrell, co-head of security for the Games,…
Event and Sports Sponsorship – The Big Guys Grow Bigger!
As reported earlier this week by Canadian Press, the Toronto Maple Leafs owner Maple Leaf Sports and Entertainment is teaming with Live Nation Entertainment in a deal that will see MSLE manage sponsorships and ticket sales for the American concert promoter in Canada’s…
Winnipeg Artists Object to Energy Company’s Sponsorship of Arts Festival
As reported over the weekend by CTV and on www.ctvwinnipeg.ca, a small group of Winnipeg artists may hurt the masses. A festival meant to promote Prairie artists has hit a public-relations snag, with a number of artists signing a petition objecting to an energy…
Are Sponsorships a Cost or Investment?
Often I see the headlines “City Loses on Sponsorship” or “Organization Got Left Paying the Tab.” When the City of Edmonton went back to secure the Honda Indy last year, people said they would “lose another $12 million.” Prime Minister Stephen Harper claimed EXPO 2015…
BHP Billiton Title Sponsor Of Saskatoon’s Holiday Light Tour
Earlier this week, Australian mining giant BHP Billiton, who is in a massive takeover bid of Saskatchewan’s Potash Corporation, made what appeared to be a major sponsorship investment. It was announced that BHP Billiton would be the title sponsor of Saskatoon’s BHP…
The Winter Festival of Lights Sponsorship by CAA Niagara
The Winter Festival of Lights and CAA Niagara announced last week they are joining forces in an alliance designed both to drive increased visitation to Canada’s premier illumination festival and to spread the CAA’s message of winter road safety. The agreement makes…