Jennifer Bishop is a strategic advisor specialising in sponsorships and partnerships that drive commercial growth, brand value, and long-term impact.
With over a decade of experience across economic development, destination marketing, and revenue-generating partnerships, Jennifer advises leadership teams on partnership strategy, sponsorship valuation, and activation models that move beyond visibility to measurable return. Currently with Tourism Calgary, she supports global-facing partnership initiatives and works closely with senior leaders, industry champions, and institutions to translate relationships into business outcomes.
Known for her disciplined, outcomes-focused approach, Jennifer brings a sharp commercial lens to partnership design—aligning brand objectives, audience relevance, and execution.
