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Jerilynn Daniels Reflects on Working With Partnership Group – Sponsorship Specialists®

I think my relationship with Brent probably goes back somewhere between 20 and 25 years, so a long time.

He's a bit of a legend in the industry, let's be honest. I think that he has shaped and influenced so many people through the mentorship that he does, through his weekly blog that he has consistently sent out.

I think he's just that trusted, stable voice that just has knowledge that not a lot of others would possess. I think Brent, I mean, it's the organization, but he is the organization, so with the number of presentations, the articles he's written, the books that he's authored, and I think just the work that he's done, he has such a depth of knowledge, has worked in so many different sectors right across the country, so coast-to-coast-to-coast is not an exaggeration. So he's sort of my go-to.

So he's a friend, he's a mentor, he's a trusted confidant. Sometimes when I'm thinking about new ways to tackle a sponsorship or to think about something differently, I'll lean on him. So he's just sort of one of those people that has been a staple in my professional life, and I'm happy to say that it's blossomed into a friendship, and we're great friends, too.

She's an amazing individual. She is so honest, she takes care of everything. She just wants to make sure that every sponsorship she and RBC invest in, that they are there for the organization and for RBC, and I don't know people that do it as well as what RBC and Jerilynn have done over the years.

That relationship has been important because Jerilynn is such a leader in the industry, and I can pick her brain when I need to; she can pick my brain when I need to, or she needs to. But more importantly, she's an important leader in the industry; she's a close friend, and she's just such an incredible person.

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Pushing the Envelope

Recently I had conversations with a few clients who feel they are being “used” and that is not what a partnership is all about. Either their prospective partners or existing partners keep asking them for “more”. Ugh… I can relate. As an agency we get it all the time....

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A Secret

OK, not really a secret after this publishes. But anyway, in the last year there have been a ton of milestones in my life. Last week’s TMC focused on a big one… then there were some in June and last October. Last October my wife Coryna Kulba and myself celebrated 25...

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Partnership Group – Sponsorship Specialists® Anniversary

Earlier this month… actually Sunday September 6 on the long weekend… we turned 25 years old. We were incorporated in 2001, just days before 9/11.  It has been an amazing 25 year run and looking forward to decades more! We started to look back, a few people have asked...

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