Jim Kalogerakos is an audience-intelligence and segmentation specialist with two decades of experience helping organizations understand who they reach and how to convert those insights into stronger business and not-for-profit partnerships, improved marketing performance, and measurable revenue growth. He has led complex audience-research initiatives, managed marketing budgets exceeding $1 million and built segmentation systems grounded in the same predictive and behavioral models used by Fortune 500 brands such as Home Depot, Walmart, Nestlé, Haggar and Major League Baseball.
Jim is the founder of STAT Analytics & Technology, a company that builds SaaS retention and acquisition applications for both brick-and-mortar and digital marketers. He’s built an audience-insights application for Volkswagen of America to help identify and activate the VWs highest-value customer segments and has also served as a Census Commissioner with Statistics Canada, adding depth to his understanding of population-level insight and community dynamics.
Known for making enterprise-grade audience intelligence practical and accessible, Jim helps municipal, public and private sector, nonprofit and growth-focused teams apply proven segmentation models to build more relevant, resilient and mutually valuable partnerships.