Canadian sponsorship marketing has grown 60% over the past nine years. In fact last year, it became a $1.78 billion industry. This is important to know. As an industry member, it is important to know what the issues are with sponsors… what do they take exception to about rights holders and properties? What sectors are the revenue leaders? Will sport sponsorship dollars rise or fall this year? What is our average activation contribution?
Whether brands, agencies, or properties, we can better answer these questions when we better understand the industry. Information such as this provides us with more knowledge and we are able to make better decisions.
What if I told you that you can access all this information for free? You can! The Canadian Sponsorship Landscape Study (CSLS) 2015 is now underway. And you can participate. Wait… you should participate.
If you are reading this Tuesday Morning Commentary, you probably have some link to the sponsorship marketing industry in Canada. (Yes, I know we have a great number of readers and followers in the USA, Australia, Asia, and Europe, but the majority are in Canada!)
So if you are reading this, you are probably a brand, a rights holder, or an agency. You have an obligation to undertake and complete the CSLS. This is your study. It is for and about you! And when you participate, you get all the results for free.
I urge everyone, to click on the link below and participate today. Don’t figure that someone else will do it for you. They won’t! Don’t think your information doesn’t matter. It does… small or large, it does! We need everyone in the industry to participate. The more who undertake the study, the better and more accurate the results. It is anonymous. No one can track the data or information you provide. I have completed it this year. I do so every year. I do it because it is my obligation to the industry. The industry does not ask a lot of me or anyone. This is how I can give back for just a few minutes of my time.
Please participate. Just click on the link below and take the survey. Thanks!
http://www.sponsorshiplandscape.ca/
These are just one person’s thoughts. Yours are welcomed as well. Please add your thoughts or comments below. Thank you for reading and your feedback.
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