Tuesday Morning Commentary
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Join Brent Barootes President & CEO Partnership Group – Sponsorship Specialists® each week as he shares his take on the latest news, trends, and happenings in the world of sponsorship marketing. From industry insights to thought-provoking commentary, this is your go-to spot for ideas, analysis, and conversation.
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Getting Better
Published October 6, 2026
If you are not getting better, you are missing the boat. We all need to strive to get better at what we do each and every day. Whether that is in our personal or professional lives… we must continue to improve. The world around us, especially in the in the sponsorship marketing industry, is changing […]
Pushing the Envelope
Published September 29, 2026
Recently I had conversations with a few clients who feel they are being “used” and that is not what a partnership is all about. Either their prospective partners or existing partners keep asking them for “more”. Ugh… I can relate. As an agency we get it all the time. We as a company share a […]
A Secret
Published September 22, 2026
OK, not really a secret after this publishes. But anyway, in the last year there have been a ton of milestones in my life. Last week’s TMC focused on a big one… then there were some in June and last October. Last October my wife Coryna Kulba and myself celebrated 25 years of marriage. She […]
Partnership Group – Sponsorship Specialists® Anniversary
Published September 15, 2026
Earlier this month… actually Sunday September 6 on the long weekend… we turned 25 years old. We were incorporated in 2001, just days before 9/11. It has been an amazing 25 year run and looking forward to decades more! We started to look back, a few people have asked me what our greatest accomplishment has […]
The Lighter Side
I figure it is the day after Labor Day. Basically, the summer experience is over. Kids back in school and back to the grind at work. (Lol… like anyone in the sponsorship industry got to take the summer off.) So, I thought we would ease back in with some thoughtful…
Managing Little Irritations
Have you ever been out walking and got a pebble in your shoe? If you are like me… you probably don’t stop and deal with it right away. You kick your foot or shake it figuring ‘it will move the pebble and that little irritation will go away’ or you just figure you are…
Winning vs Losing
They say you need to have a “loser” for someone to win. I think we need to really look deeper at this. When you don’t get enough points on the score clock the other team takes away the medal or the victory. When the sponsor buys a different event or program than…
Understanding Sponsorship Valuation Today – Part 2 of 2
Last Tuesday I wrote about three “sponsorship asset / package valuation methods”. This week I have three more. Last week we really looked at the historical approach of guessing, going for broke on the ask and blind trust comparison valuation process. If you missed…
Understanding Sponsorship Valuation Today – Part 1 of 2
Valuation of sponsorship assets is a tricky process. You have to know what you want in order to measure it correctly. And of course, the world of sponsorship valuation has changed dramatically over the decades and immensely so in the past two to three years. As they…
Getting Rest
So, it used to be against the law to work on the “first” or “last” day of the week. The Bible talks about “on the seventh day you are to rest”. God took six days to create the heavens and the earth and everything from the sun to the lakes and rivers and forests. And…
FIFA
I have said before… I am not a fan of FIFA as an organization, and I have never been a football / soccer fan …. Even during FIFA World Cup. But watching can change you. Prior to the 2022 FIFA Men’s World Cup our daughter was NOT a fan of soccer / football at ALL! She…
A Little Bit of Wisdom
This will be short and sweet. A mentor of mine once provided me with some great advice… well over the years a lot of great advice … but this stuck out recently for me! This has nothing to do specifically with sponsorship or partnership but can be applied to both your…
Allowing an Open Mind
Having an open mind takes work. It means you have to listen and learn… versus listen and argue! Too often, whether at work or at home when in a conversation, we tend to “listen” but our mind is focused on our response. We listen to respond. When what we should be…