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Scott Elliott Speaks About Working With Brent

I met Brent while I was actually with a previous sponsored role with Ontario Parks, part of the Ontario government. I recall it was sometime around 2012, so it goes back a little ways.

It was Brent's connections within the industry and his demonstrated experience in working across all facets of the industry that really added value to our relationship and the reason why I remained in contact with Brent and his team at Partnership Group.

Whether it's been reading his weekly Tuesday morning commentary or attending the annual conferences where Brent can always be found, it's sort of that face-to-face relationship we've always been able to maintain over coffee, lunch. Brent just knows how to be engaging and maintain relationships and add value to those relationships. I've not really met another industry consultant that I feel has more expertise and experience in the industry and that's really what's kept me connected with Brent.

I really view Brent and the team at the sponsorship specialist or the partnership group as being our industry leaders. Twenty-five years in business already has been a great success story. I think our industry, specifically the municipal sector, has significant growth ahead of us and leadership is something that's always important and we'd love to see them continue on in our industry and provide that growth and support to our industry.

When I first began working with Scott, he was with Ontario Parks. He was an important individual. He understood sponsorship well and I could pick his brain and he could pick my brain and we both benefited from that.

Thank you for being a friend, thank you for being a partner, thank you for your leadership, not just in the municipal sector but in the sponsorship sector overall, the time that you were at Ontario Parks, but also specifically in the municipal sector. You are the leading light right now and that's what's bringing that group of people together and spawned as a result of your group that you took from pre-COVID telephone conversations to post-COVID Zoom meetings. That type of leadership and that type of growth for the industry is incredible.

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Pushing the Envelope

Recently I had conversations with a few clients who feel they are being “used” and that is not what a partnership is all about. Either their prospective partners or existing partners keep asking them for “more”. Ugh… I can relate. As an agency we get it all the time....

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A Secret

OK, not really a secret after this publishes. But anyway, in the last year there have been a ton of milestones in my life. Last week’s TMC focused on a big one… then there were some in June and last October. Last October my wife Coryna Kulba and myself celebrated 25...

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Partnership Group – Sponsorship Specialists® Anniversary

Earlier this month… actually Sunday September 6 on the long weekend… we turned 25 years old. We were incorporated in 2001, just days before 9/11.  It has been an amazing 25 year run and looking forward to decades more! We started to look back, a few people have asked...

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