Professional development for sponsorship teams who want practical skills.
Build stronger sponsorship skills through live, instructor-led workshops designed for practical application.
These sessions focus on real-world sponsorship challenges and give participants the opportunity to work through examples, ask questions, and receive direct feedback.
Whether you’re developing a single staff member or strengthening sponsorship knowledge across your organization, these workshops provide focused training on the topics that matter most in sponsorship management.
The Partnership Group – Sponsorship Specialists™ have proven to be a leader in the sponsorship industry. The Calgary Zoo has both utilized and benefited from their services in the past; key industry learnings at Western Sponsorship Congress have helped to advance and secure multi-level sponsors for both annual events, right up to seven figure major exhibit agreements. This relationship with The Partnership Group was instrumental in the Calgary Zoo choosing them to conduct a recent inventory valuation.
Rick Harland
What We Can Do For You
One-Day Workshop
A full-day, hands-on session built around real-world sponsorship work: packaging, prospecting, discovery, proposals, negotiation, activation, or renewals.
Investment:
- $11,500 + applicable travel costs
Half-Day Workshop
A focused, high-impact session for teams that need an immediate skill boost in a specific area.
Investment:
- $7,500 + applicable travel costs
Keynote (45–60 minutes)
Professional moderation to keep panel conversations tight, engaging, and worth the audience’s time.
Investment:
- $4,500 + applicable travel costs
Breakout Session (45–60 minutes)
Interactive session focused on one sponsorship topic with applied exercises and takeaways.
Investment:
- $4,500 + applicable travel costs
Panel Moderator (Single Session)
Professional moderation to keep panel conversations tight, engaging, and worth the audience’s time.
Investment:
- $3,500 + applicable travel costs
Workshop Topics
Foundations of Sponsorship
Defining Sponsorship
Learn what sponsorship really is, how it differs from other forms of marketing, and why it’s a critical tool for business growth.
Sponsorship Next Level
Take your knowledge further with advanced strategies to maximize sponsorship opportunities and impact.
Sponsorship versus Philanthropy
Understand the key differences between sponsorship and charitable giving to position your programs effectively.
Sponsorship or Partnership
Understand how sponsorship differs from partnership. Explore when sponsorship works best versus partnership opportunities, and how to leverage each for maximum value.
Asset Management and Valuation
How to Build an Inventory of Assets
Identify, organize, and showcase your sponsorship assets to highlight your property’s true value.
How to Value Your Assets
Learn practical methods to quantify your assets, communicate ROI, and price them effectively for the market.
Prospecting and Engagement
How to Prospect
Discover strategies to identify the right sponsors for your program, ensuring your outreach targets the most valuable opportunities.
How to Get Meetings
Master the tactics to secure meetings with decision-makers and make meaningful connections that lead to sponsorship deals.
Discovery Sessions
Learn the key questions to ask sponsors and how to gather information needed to create compelling, tailored proposals.
Relationship Building and Networking
Building Profitable Relationships
Strengthen and maintain sponsor relationships to ensure long-term engagement and renewals.
Networking
Learn practical strategies for connecting with sponsors, industry professionals, and key stakeholders.
Building Your Personal Brand
Position yourself as a trusted, credible professional in sponsorship to boost influence and career growth.
Activation and Events
Sponsorship Activation
Turn agreements into impactful campaigns and experiences that deliver measurable results.
Sponsorship Summits
Plan and execute sponsor summits that foster relationships, strengthen partnerships, and drive future sponsorship opportunities.
Organizational Strategy
Creating a Positive Sales Culture
Build a team culture that embraces sponsorship sales, collaboration, and consistent results.
The Future of Sponsorship
Explore emerging trends and innovations shaping the sponsorship landscape.
Sponsorship State of the Union Address
Gain a high-level overview of the current sponsorship market, challenges, and opportunities for growth.