Structured training. On your schedule.
Our self-paced video workshops are designed for sponsorship professionals who want practical guidance without committing to live sessions.
Each workshop is broken into focused modules with real-world examples and applied tools so you can learn, implement, and move forward confidently.
Coming Soon
The training and support from the Partnership Group – Sponsorship Specialists™ that The Canadian Red Cross has received in Saskatchewan has paid off many, many times over. Sponsorship is the new way of doing business for charities and is it ever fun to do! Thanks Brent and team!
Cindy Fuchs CHRP
Provincial Director Saskatchewan,
Canadian Red Cross Western Zone
Explore 12 structured workshops covering every stage of sponsorship — from foundations to renewals.
Understanding Sponsorship
Length: 25–30 minutes | Modules: 1
A clear introduction to what sponsorship is — and what it isn’t.
Covers key terminology, core principles, and how sponsorship differs from advertising, philanthropy, and partnerships.
Building an Inventory of Assets
Length: 35–45 minutes per module | Modules: 3
Learn how to identify and organize your sponsorship assets properly.
This workshop gives you the foundation needed to structure credible sponsorship programs.
Valuing Sponsorship Assets
Length: 35–45 minutes per module | Modules: 4
Understand how to determine the market value of your assets using structured methods.
Covers pricing logic, communicating value, and avoiding common valuation mistakes.
Prospecting the Right Sponsors
Length: 35–45 minutes per module | Modules: 4
Learn how to identify qualified prospects, research effectively, and secure meetings with decision-makers.
Running Effective Discovery Sessions
Length: 35–45 minutes per module | Modules: 3
Discovery drives strong proposals. Learn what to ask, how to listen, and how to position your solution before building an offer.
Building Proposals That Close
Length: 35–45 minutes per module | Modules: 5
A structured approach to building sponsorship proposals — from layout to positioning to presenting value clearly.
Selling Sponsorship Internally
Length: 15–25 minutes per module | Modules: 3
Learn how to present sponsorship plans to boards, councils, executives, and internal stakeholders to secure approval.
Negotiation & Closing
Length: 35–45 minutes per module | Modules: 4
Strengthen your negotiation skills and close sponsorship agreements confidently and professionally.
Relationship Development
Length: 35–45 minutes per module | Modules: 3
Build long-term sponsor relationships that support renewals and program stability
Sponsorship Activation
Length: 25–35 minutes per module | Modules: 3
Learn how to turn agreements into structured activation plans that support sponsor objectives.
Fulfillment Management
Length: 35–45 minutes per module | Modules: 2
Deliver on your commitments. Track assets. Prepare for renewals with measurable reporting.
Sponsor Summits: The How & Why
Length: 20–30 minutes per module | Modules: 2
Understand how sponsor summits strengthen partnerships — and how to structure them properly.
Why Choose Self-Paced Learning?
Whether you’re developing foundational knowledge or refining specific skills, this library gives you practical structure when you need it.
- Learn at your own pace
- Access structured modules built for real-world application
- Strengthen your sponsorship skills without committing to a long-term program
Coming Soon