The 2026 Sponsorship Marketing Awards will be taking place on October 8, 2026 at TIFF Lightbox in Toronto! Join us for an evening of mingling, cocktails, and, of course, THE night in sponsorship marketing, honouring the best in biz.
Launched in 2004 to recognize sponsorship marketing excellence, the Sponsorship Marketing Awards (SMAs) have become a cornerstone of the Sponsorship Marketing Council Canada (SMCC) and an anticipated event in the Canadian marketing calendar. The SMAs recognize and reward the work of properties, brands, and agencies that have maximized the return on their investments in sponsorship marketing.