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Sportcology – Social Media Statistics and Sport

Now available: The December 14, 2013 episode of “Sportcology with Olympian Jungle Jim Hunter” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Chris Reed of the Partnership Group – Sponsorship Specialists™. December 14, 2013 Show Notes (topics discussed) Social Media platforms that drive sports fans How Social Media affects sales for brands

Now available: The December 14, 2013 episode of “Sportcology with Olympian Jungle Jim Hunter” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Chris Reed of the Partnership Group – Sponsorship Specialists™.

December 14, 2013 Show Notes (topics discussed)

  • Social Media platforms that drive sports fans
  • How Social Media affects sales for brands
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Managing Little Irritations

Have you ever been out walking and got a pebble in your shoe? If you are like me… you probably don’t stop and deal with it right away. You kick your foot or shake it figuring ‘it will move the pebble and that little irritation will go away’ or you just figure you are...

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Winning vs Losing

They say you need to have a “loser” for someone to win. I think we need to really look deeper at this. When you don’t get enough points on the score clock the other team takes away the medal or the victory. When the sponsor buys a different event or program than...

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Understanding Sponsorship Valuation Today – Part 2 of 2

Last Tuesday I wrote about three “sponsorship asset / package valuation methods”. This week I have three more. Last week we really looked at the historical approach of guessing, going for broke on the ask and blind trust comparison valuation process. If you missed...

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