Jan 18, 2011 | Activation, Tuesday Morning Commentary, Weekly Commentary
The Miramar Air Show takes place in San Diego each October. It has about 700,000 attendees over the three-day event. This is a huge number by any standard but I have seen events of this size fail at sponsorship. The sponsorship lessons to be learned, though, apply to...
Nov 19, 2010 | Sponsorship Update (in the news!), Sports
Late last month Chrysler Canada along with amateur hockey associations across Canada announced the 2010-2011 Dodge Caravan Kids “Score + Win” Contest. One lucky hockey-loving adult will drive away a winner in a 2011 Dodge Grand Caravan SXT as part of the...
