Aug 18, 2012 | Audio Blog
Now available: The August 18th, 2012 episode of “Sportcology with Olympian Jungle Jim Hunter” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Chris Reed of the Partnership Group – Sponsorship Specialists™. August 18th, 2012 Show Notes...
Jul 31, 2012 | Tuesday Morning Commentary, Uncategorized, Weekly Commentary
For several years, I worked in media and pro sports. When you try to sell based on ratings or a win-loss record, as they say, you die by those measurements as well. Very early in my sponsorship career, I learned that you need to sell the value of the assets, not the...
Jul 17, 2012 | Tuesday Morning Commentary, Weekly Commentary
What is the richest game in town? Who takes in the most cash from sponsorship? Recently on the Jungle Jim Hunter Radio Show where the Partnership Group – Sponsorship Specialists™ presents the “Business of Sport” each Saturday morning, Chris Reed, a senior consultant...