The Canadian Sponsorship Landscape Study

Apr 9, 2013 | Education

It’s that time of year again—the time for you to participate in a very important survey. Last week, I wrote about the issues with many organizations and their analytics about what brand is worth and how they measure success. Too often, it is about “likely to buy,”...

Know the Difference Between Sponsorship and Philanthropy

Mar 26, 2013 | Training

Yes, there is a difference between sponsorship and philanthropy-a big difference. Still every day, I talk to too many brands and selling properties that don’t know the difference. It is crazy. I hear brands saying that they are donating to a cause or event. Then...

Back to School – Sponsorship Training and Development

Sep 11, 2012 | Training

It is the second week of September and the kids are back in school. My seven-year-old daughter is fully engaged in grade two. She thrives on school. She said all summer, “When can we go back to school?” (That did not come from her father’s side of the gene pool!) But...

Learning from the Best

Jun 26, 2012 | Training

Here it is the end of June. It is halfway through the calendar year. It is the end of the traditional school year. That got me thinking. What is in store for our industry from a professional development perspective? Where are budgets and how can we all grow our...