Sponsorship marketing and sports marketing are all about selling. The properties sell a program to the brands. Then the brands sell their product to the audience. That is how it works. So, where is the success in selling? How does it happen? Why are some people...
Earlier this week, Sun Life Financial has announced a sponsorship agreement with the Canadian Football League (CFL) that will give the company a prominent on-field presence during the league’s playoffs and Grey Cup championship game. Under the terms of the deal, Sun...
Yesterday, Sears Travel announced a two-year sponsorship agreement with the Canadian Football League, making the company the official travel provider of the CFL and the 99th Grey Cup.Promotion of the sponsorship will consist of appearances with Michael...
