May 7, 2013 | Tuesday Morning Commentary
Back in February, there was an amazing event. It was the Bell Let’s Talk Day. Its objective was to raise awareness and money for mental health in Canada. Bell took a stand and has driven this awareness. But is it really about mental health and caring about the cause,...
Jul 31, 2012 | Tuesday Morning Commentary, Uncategorized, Weekly Commentary
For several years, I worked in media and pro sports. When you try to sell based on ratings or a win-loss record, as they say, you die by those measurements as well. Very early in my sponsorship career, I learned that you need to sell the value of the assets, not the...
Jul 24, 2012 | Tuesday Morning Commentary, Weekly Commentary
Emotion goes a long way. But the question is: Can you make it pay off? If done right, a sponsorship marketing investment links emotion with advertising to generate exponential outcomes. There are many examples. The Saskatchewan Roughriders Football Club sells more...
Apr 5, 2012 | Sponsorship Update (in the news!)
General Motors of Canada took home the Best of Show trophy for its Chevrolet Hockey Helmet Program at the 8th annual Sponsorship Marketing Awards (SMAs). The SMAs were presented Tuesday at the Sponsorship Marketing Council of Canada’s annual conference in Toronto....
