The Business of Sport – Sports Sponsorship in Canada

Mar 21, 2012 | Audio Blog

Now available: The March 17, 2012 episode of “The Business of Sport” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. March 17, 2012 Show Notes (topics discussed)...

More on What Canadian Consumers Think

Dec 13, 2011 | Selling, Training

Last week, I presented a lot of information about brands from the Consumer Sponsorship Rankings (CSR). But there is another side to the world and that is the selling properties. What did we learn from the study? First, as noted last week, the Stanley Cup Playoffs are...

What Canadian Consumers Think

Dec 6, 2011 | Selling, Training

What were the outcomes of the 2011 Consumer Sponsorship Rankings? Who do consumers believe really supports the arts? Who do they think supports Canadian sport? What event is most recognized by Canadian consumers? When we undertook this comprehensive national research...

Consumer Sponsorship Rankings

Sep 27, 2011 | Training

Which sponsors are recognized by consumers as being most supportive of the arts? Who do consumers think are the biggest sponsors of sport in Canada? What does the average Canadian think about sponsorship overall? Who do Canadians remember most among properties and...