Confused Council – Halifax Skating Oval & Plaza Sponsorship

Dec 15, 2011 | Sports

As reported online by CBC last week Halifax regional council voted last Tuesday to approve two corporate sponsorships for the skating oval: Emera and Molson Coors. Emera — the parent company of Nova Scotia Power — will contribute $500,000 over 15 years to put its name...

Sponsorship Marketing Awards

Nov 24, 2011 | Training

Earlier this week an announcement was made for a call for entries for the 8th Annual Sponsorship Marketing Awards by the Sponsorship Marketing Council of Canada (SMCC). It was also announced that a new category has been added to this year’s competition to recognize...

Breweries Sponsoring NHL Teams

Feb 21, 2011 | Sponsorship Update (in the news!), Sports

As reported over the weekend in The Toronto STAR, there have been plenty of hockey fights started because of beer. Now there’s a beer fight over hockey. Labatt Brewing Co. has signed up two NHL teams – the Vancouver Canucks and Calgary Flames – to...