Who Counts Tweets?

Jan 22, 2013 | Tuesday Morning Commentary

I’m sure your organization has a Twitter handle. Almost every brand and sponsorship selling property tweets, or has the ability to tweet. And there are probably lots of people who tweet about you. Perhaps you are on Pinterest as well, or Foursquare, or use YouTube,...

Is the Noise Working?

Jan 15, 2013 | Tuesday Morning Commentary

Last summer, renowned marketer and social media icon Seth Godin wrote an article entitled “Who Decided to Add the Noise?” My good friend Gena Rotstein forwarded it to me. I can relate—and anyone in sponsorship or sports marketing, or who is a sports fan, should be...

Has Santa Delivered?

Dec 25, 2012 | Tuesday Morning Commentary, Weekly Commentary

It’s Christmas Day! In the world of sponsorship marketing, there are no real holidays. Every day is an opportunity to reach a consumer for a brand through a sponsorable property. Perhaps it is the new NFL mobile game with real sponsors integrated into the online...

The Business of Sport – How a Sponsor Measures Success

Apr 28, 2012 | Audio Blog

Now available: The April 28th , 2012 episode of “The Business of Sport” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. April 28th, 2012 Show Notes (topics discussed)...

Measuring Success of Sponsorship Marketing

Oct 11, 2011 | Training

Let’s face it. Sponsorship is about marketing and return on investment. Selling properties need to sell assets for enough money (based on the fair market value of those assets) to make a living. They need to sell sponsorships to brands to cover the costs of their...