School is Back In… Learning Abounds

Every year at this time, we feel that we are settled back into routine. The summer is over, the kids are back in school, and all those holidays we had to cover for (and catch-up we had to do when we returned from holidays) are complete. As the kids return to school,...

Differentiating Yourself to Succeed

Every year, we at the Partnership Group – Sponsorship Specialists™ invest a lot of cash in understanding what Canadians think about sponsorship marketing. We talk to 2,000 respondents annually, and have been doing so for four years. We dig deep with this study...

Reaching Prospects

Every day, rights holders seek to get inside the doors of prospects. They want to meet them.  They want to build relationships. They want to pitch them. Every day at the Partnership Group – Sponsorship Specialists™, we work with clients to provide them the...