Sep 23, 2014 | Tuesday Morning Commentary
Every year at this time, we feel that we are settled back into routine. The summer is over, the kids are back in school, and all those holidays we had to cover for (and catch-up we had to do when we returned from holidays) are complete. As the kids return to school,...
Sep 2, 2014 | Tuesday Morning Commentary
As a leading sponsorship marketing consulting firm in Canada, we deal with social and digital media every day with our clients on both the brand and rights holder sides. I don’t think anyone underestimates the power of social media, but what I see is the failure...
Aug 5, 2014 | Tuesday Morning Commentary
Every year, we at the Partnership Group – Sponsorship Specialists™ invest a lot of cash in understanding what Canadians think about sponsorship marketing. We talk to 2,000 respondents annually, and have been doing so for four years. We dig deep with this study...
Jul 21, 2014 | Sponsorship Update (in the news!)
BMO Bank of Montreal announced last week a new national soccer program, encouraging youth soccer teams coast to coast to enter a contest for a chance to win a trip to attend a Major League Soccer (MLS) game and one of 26 prizes of $1,000 for their respective teams....
Jun 17, 2014 | Training, Tuesday Morning Commentary
Every day, rights holders seek to get inside the doors of prospects. They want to meet them. They want to build relationships. They want to pitch them. Every day at the Partnership Group – Sponsorship Specialists™, we work with clients to provide them the...
