Jun 15, 2013 | Audio Blog
Now available: The June 15, 2013 episode of “Sportcology with Olympian Jungle Jim Hunter” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Chris Reed of the Partnership Group – Sponsorship Specialists™. June 15, 2013 Show Notes (topics...
Apr 30, 2013 | Social Media
Last week, I discussed some great points on bad advice for social media by Ellie Mirman at Hubspot. Here is some more about bad social media advice from Ellie and how it relates to sponsorship. You can automate your updates. Ellie clearly notes that social media can...
Apr 23, 2013 | Social Media
Recently, I read a great article by Ellie Mirman through LinkedIn postings. It was on Hubspot’s inbound marketing blog. It was all about lousy advice on social media. I liked, learned, and thought I would share this week and next some of the top bad pieces of advice...
Nov 20, 2012 | Tuesday Morning Commentary, Weekly Commentary
Last week, I had an overwhelmingly positive response to the commentary on social media valuation for the sponsorship industry. Those who emailed me directly or posted comments were excited about the availability of social media metrics for valuation within...
Nov 13, 2012 | Tuesday Morning Commentary, Weekly Commentary
As a company committed to the sponsorship industry, we have a great deal at stake. Over the past decade or so, we have developed and implemented proprietary metrics and valuations for measuring sponsorship asset values. Along with IEG standard metrics and other...
