May 19, 2015 | Tuesday Morning Commentary
Canadian sponsorship marketing has grown 60% over the past nine years. In fact last year, it became a $1.78 billion industry. This is important to know. As an industry member, it is important to know what the issues are with sponsors… what do they take exception...
Feb 17, 2015 | Tuesday Morning Commentary
We need to listen to our customers/partners and suppliers. In the sponsorship marketing game, we must come to the reality check that what they have to say is important to our future revenue objectives. Before we pitch proposals to sponsor prospects, we need to...
Dec 29, 2014 | Sponsorship Update (in the news!)
Cardel Homes has invested in another community-minded venture in Calgary, a naming sponsorship with South Fish Creek Recreation Association (SFCRA), which includes Cardel naming rights to several key onsite facilities. “With Cardel wrapping up its naming...
Nov 27, 2014 | Sponsorship Update (in the news!)
M1 Pro Cycling recently announced H&R Block Canada has become its title sponsor for the 2015 cycling season. As the lead sponsor, H&R Block joins the M1 Pro Cycling project to help develop the foundation for one of Canada’s strongest professional cycling...
Nov 24, 2014 | Sponsorship Update (in the news!)
Honda has extended its relationship with the National Hockey League, into a multi-year deal that brings in Honda Canada Inc. as League sponsor in the automotive category in North America. The deal includes a brand and advertising presence on NBC broadcasts of NHL...
