The City of Edmonton Parnters with SUBWAY®, Coca-Cola and Realty Executives

In the last few months Gary Dewar and his team at the City of Edmonton, with support from the Partnership Group – Sponsorship Specialists™, have continued to push forward with securing new sponsorship marketing deals. The ink has now dried and City Council in Edmonton endorsed the final agreement with SUBWAY® Restaurants for the arena complex naming rights deal within the Terwillegar Community Recreation Centre. This is the second such major sponsorship deal in the first half of 2011 for Gary Dewar and his sponsorship team at the City of Edmonton. In addition to the Subway deal Gary and his team have also negotiated a five year deal with a five year renewal option exclusive beverage pouring rights and sponsorship marketing deal with Coca-Cola Refreshments Canada.
The Partnership Group – Sponsorship Specialists™ is proud to have been part of the success delivered by Gary and his team. In addition to the SUBWAY® Arena, the Terwillegar Community Recreation Centre also houses the Realty Executives Flexi-Hall.

One of the rinks in the SUBWAY® Arena is also sponsored by Realty Executives. The new SUBWAY® sponsorship is a five year deal, with a five year renewal option.

As many other multiplex properties in the region and across Canada fail to secure naming rights deals that are of true market value or any revenue at all, the City of Edmonton has done extremely well. With an entrenched policy of ‘no overall building naming rights’, Gary and his team work to build customized programs for sponsorship programs and internal naming rights that will eventually exceed any single overall building naming rights based on real market value of such facilities. It is through mentoring and applied focus on sponsor designed custom packaging from that ground up that meet sponsors needs that success has been achieved. Such outside support and counsel from the Partnership Group – Sponsorship Specialists™ to support Gary and his team has ensured top level presentations, agreements, revenue for the City of Edmonton and outstanding value and results for their sponsorship partners.