As the Canadian Football League (CFL) kicks off the 2013 season, Sun Life Financial recently announced its continued partnership with Canada’s league, also providing career and financial planning services to players through the CFL Players’ Association.
This is the third year Sun Life is sponsoring the CFL. For the 2013 season, they’ll have a presence in the playoffs and at the 101st Grey Cup in Regina in November. Sun Life branding will be visible in the end zone and on all players’ jerseys.
“Sun Life is passionate about making life brighter for customers and for the communities where we live and work,” said Mary De Paoli, EVP, Public & Corporate Affairs and Chief Marketing Officer, Sun Life Financial. “Our sponsorship with the CFL builds on a very successful 100th Grey Cup last November, where more than one in three Canadians tuned in to watch some or all of the broadcast.”
“The CFL Players’ Association is very grateful for Sun Life’s ongoing partnership,” said Mike Morreale, President of the CFLPA. “Player development and career transition are a high priority for the CFLPA, and Sun Life is helping to make a real difference to CFL players, both during and after their football career.”