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Vancouver Sun Run Scores New Presenting Sponsor

Late last week The Vancouver Sun Run proudly welcomed BlueShore Financial as its new presenting sponsor for 2014.  The partnership was facilitated by one of Canada's leading sponsorship brokerages, Score Marketing Inc who worked with The Vancouver Sun Run organizers and BlueShore Financial to secure the partnership. The iconic community event will mark its 30th year on April […]

Late last week The Vancouver Sun Run proudly welcomed BlueShore Financial as its new presenting sponsor for 2014.  The partnership was facilitated by one of Canada’s leading sponsorship brokerages, Score Marketing Inc who worked with The Vancouver Sun Run organizers and BlueShore Financial to secure the partnership. The iconic community event will mark its 30th year on April 27, 2014 with registrations now open at www.vancouversunrun.com

“BlueShore Financial is proud to be presenting sponsor of The Vancouver Sun Run, a unique local event promoting wellness which reflects our organization’s commitment to financial, physical and community wellness. We’ve been part of the community for more than 70 years, and this partnership provides an opportunity to introduce our new name – BlueShore Financial – to the thousands of people who may not know us yet,” said Chris Catliff, President and CEO, BlueShore Financial.

“Everyone connected with the event is very pleased to welcome BlueShore Financial to The Vancouver Sun Run team. With The Vancouver Sun Run and BlueShore Financial both celebrating important organizational milestones and sharing mutual community goals, we know this is a partnership that will help make The 30th Vancouver Sun Run presented by BlueShore Financial one of the best Sun Runs yet, ” stated Patricia Wu, Manager, Local Marketing of Western Canada for The Vancouver Sun and Co-Chair of The Vancouver Sun Run.

The Vancouver Sun Run presented by BlueShore Financial is Canada’s largest 10K road race and the 3rd largest timed 10K in North America.  The run is open to international elite competitors, recreational runners, joggers and walkers, wheelchair competitors, teams, schools and children. 

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Managing Little Irritations

Have you ever been out walking and got a pebble in your shoe? If you are like me… you probably don’t stop and deal with it right away. You kick your foot or shake it figuring ‘it will move the pebble and that little irritation will go away’ or you just figure you are...

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Winning vs Losing

They say you need to have a “loser” for someone to win. I think we need to really look deeper at this. When you don’t get enough points on the score clock the other team takes away the medal or the victory. When the sponsor buys a different event or program than...

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Understanding Sponsorship Valuation Today – Part 2 of 2

Last Tuesday I wrote about three “sponsorship asset / package valuation methods”. This week I have three more. Last week we really looked at the historical approach of guessing, going for broke on the ask and blind trust comparison valuation process. If you missed...

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