Sponsorship Training Services

The Partnership Group – Sponsorship Specialists™ provides or sponsors ongoing one or two-day public training seminars. For more information click on the links below.

WSC-Logo-HighResWestern Sponsorship Congress®

For over a decade the Western Sponsorship Congress® has been Canada’s leading sponsorship conference. It led the way as the first Western Canada annual conference dedicated to sponsorship marketing and sports marketing professional development for industry professionals from the rookies to the veterans! It filled a huge void of dedicated professional development training in Canada overall and specifically in Western Canada. From it’s launch in 2005 it was able to reset the bar and encourage others to work towards creating more professional development for our industry. Its annual attendance of over 250 brands and rights holders combined with its leadership in innovation and creativity for the industry ensured that it was always a leader in the industry. As a result of this leadership there is now more conferences as well as regional chapters of the SMCC to deliver professional development in multiple markets across Canada throughout the year.

As the industry evolves, so has the WSC and we continue to reshape based on industry needs. As we have already entered the second decade for the WSC we are excited to look at new models, new programming and new formatting and locations for the WSC. The WSC will continue to be a leader in the industry for professional development and we look to being in multiple markets with different WSC products and services. Be sure to reach out to us to learn more about hosting a Western Sponsorship Congress® or 5 Minute Pitch® event in your market.

One Day Workshops

The One Day Workshops deliver inexpensive, focused training in specific topics of sponsorship in multiple Canadian markets each year. They are “roll up your sleeves” hands-on training workshops focusing on one specific aspect + topic of sponsorship such as:

  • inventory development
  • sponsorship asset valuation
  • prospect development (& getting meetings!)
  • discovery sessions
  • selling sponsorships
  • proposal building
  • activation
  • delivering fulfillment and measuring results

Ready to develop enhanced and qualified prospects?  Ready to increase revenues and secure long term sponsors?   Contact us and find out how we can help your organization or community group and bring these workshops right to you!


Sponsorship Retreat Conference Organization and Facilitation

As properties become savvier in their programs they are beginning to understand the important value of sponsor retreats and sponsor conferences.

These essential events for large and small properties will result in stronger sponsor to property and sponsor to sponsor relationships ensuring long term partnerships for the property. They do not have to be costly to deliver or extravagant, just results oriented.

This service of planning and delivery by the Partnership Group ranges in investment, depending on objectives and estimated time of preparation and facilitation, from $25,000.00 to $125,000.00 plus GST and applicable travel costs. This investment is for services provided by the Partnership Group and does not include venue rental, food and beverage, additional speaker costs or overnight accommodations where and if applicable.