Jul 1, 2025 | Tuesday Morning Commentary
I know not every reader of this TMC is a Canadian, but I am a Canadian. And I am proud of it. Back on this day in 1867 we were granted our independence as a nation from Great Britain. We are still a Commonwealth country and pledge allegiance to the King, but as an...
Jun 24, 2025 | Tuesday Morning Commentary
It is not often I write about a competitor. But Bernie Colterman was different. Yes, Brenie passed away last month at the age of 70. He was a true luminary in the world of marketing and, particularly, sponsorship marketing. Bernie served as a Founder and the President...
Jun 17, 2025 | Tuesday Morning Commentary
Answering a question with a question expands a conversation or discussion by sending the question back to the questioner for further exploration. In essence, the question asked bounces back to the questioner for more elaboration. When used properly, these “reverse...
Jun 10, 2025 | Tuesday Morning Commentary
I think sometimes we need to try and do things differently. I mean beyond things like using new technology or changing eating habits. I mean we need to look at changing the way we have done things because “we have always done it that way”. I think we need to step back...
Jun 3, 2025 | Tuesday Morning Commentary
Recently I dropped my wallet while on a walk. Then I got to the grocery store only to find out I did not have my wallet. At the same time my mobile phone rang. It was my wife… someone had found my wallet with my driver’s licence and all my credit cards in it. They had...
May 27, 2025 | Tuesday Morning Commentary
I recently delivered a session on what the future holds for sponsorship and naming rights. I had been invited to speak at the International Association of Venue Managers – Region 4 Convention. It was the folks that run and operate performing arts centres, major sport...
