Jul 7, 2026 | Tuesday Morning Commentary
OK… so we all know what FOMO means… “fear of missing out”. We have probably all experienced it. You know… that anxious or uneasy feeling you get when you believe others are having rewarding, fun, or profitable experiences without you! Whether that is a community...
Jun 30, 2026 | Tuesday Morning Commentary
Today is June 30. Tomorrow is Canada Day. I am in Toronto amidst the FIFA excitement. For many this July 1 will be a milestone. For some it might be a significant birthday. For others it might be taking in a day at FIFA Fanfest in Vancouver or Toronto or a watch party...
Jun 23, 2026 | Tuesday Morning Commentary
In the sponsorship industry there exists anger. Over the last 35 years in this sector, I have seen it lots. And to come really clean… I have exhibited it on occasion. And when there is anger, there is regret but often never full repair. Let me illustrate the types of...
Jun 16, 2026 | Tuesday Morning Commentary
The 80/20 rule. Basically says 80% of your goal / objective comes from 20% of the audience / source. So that might mean at work, 80% of the problems are caused by 20% of the staff (the bad apples). Or 80% of your team’s points are scored by 20% of the players. Or if...
Jun 9, 2026 | Tuesday Morning Commentary
I often hear that it’s an old cliché and we need to set it aside. But I believe that, no matter what phrase you want to use, we need to think differently. We need to be more creative in our sector. We need to take technology to the next level. We need to think beyond...
Jun 2, 2026 | Tuesday Morning Commentary
I have written about prospecting before. I have covered off all the bases around making sure you know your audience. Once you know your audience you can generally prospect better because you know who is trying to reach that demographic. For instance, if the people...
