Nov 18, 2014 | Tuesday Morning Commentary
Change is essential. Those that don’t change or adapt, don’t survive. So how and why do we change? From a sponsorship marketing perspective this is simple. We need to adapt to new audiences, new mediums and new opportunities. A brand can be a sponsor of a...
Oct 28, 2014 | Tuesday Morning Commentary
WOW, I knew it was needed, but I never expected to see this much demand. Reality Check – Straight Talk about Sponsorship Marketing is really being bought up. I had the pleasure of writing this with Janet Gadeski. It is Canada’s first and only book...
Oct 21, 2014 | Tuesday Morning Commentary
Today, I have the pleasure of delivering the opening keynote for the 10th Annual SMCC Western Sponsorship Congress™. As many of you read this the Canadian sponsorship industry’s best and brightest are in Calgary to learn, network, share best practices, and have...
Oct 8, 2014 | Sponsorship Update (in the news!)
Calgary, AB – Canada’s only impartial research study into what Canadians are thinking about sponsorship marketing will be shared in part at the SMCC Western Sponsorship Congress™ in Calgary, October 21 and 22, 2014. The 2014 Consumer Sponsorship Rankings conducted by...
Oct 7, 2014 | Tuesday Morning Commentary
The 2014 Consumer Sponsorship Rankings (CSR) study is complete and Repucom has provided the final numbers. This is the only impartial research study that delves deeply into what Canadians are thinking about sponsorship marketing: the companies that provide the...
