Apr 30, 2014 | Sponsorship Update (in the news!)
Softball Canada recently announced a new partnership with Tim Hortons as the new title sponsor of the Tim Hortons Learn to Play Program. Under the terms of the four-year agreement, Tim Hortons will help Softball Canada grow the program throughout the...
Jan 17, 2014 | Sponsorship Update (in the news!), Sports
Tim Hortons will remain as the title sponsor of two of the biggest curling events in Canada. The chain has extended its sponsorship agreement with the Canadian Curling Association through 2018. Tim Hortons has been the title sponsor of the Canadian men’s...
Aug 27, 2013 | Tuesday Morning Commentary
The Consumer Sponsorship Rankings 2013 (CSR 2013) are presently being assembled and tallied. This exclusive study involving over 2,000 randomly selected Canadians is unequivocally the standard in unbiased consumer research on sponsorship in Canada. There are no...
Aug 6, 2013 | Tuesday Morning Commentary
It’s been about six weeks since the devastating flood waters hit southern Alberta. I have had lots of time to think and reflect. Community support across the area was unbelievable-absolutely unbelievable. It was true western Canadian community commitment....
Jul 12, 2013 | Naming Rights, Sponsorship Update (in the news!)
As noted by Steve Milton at The Hamilton Spectator in his article, maybe it’ll be the Doughnut Box. Or the Double-Double. A Dozen To Go? Tim’s House? Or, in November, the Ice Capp? And does the Tabbies’ coach become Cold Stone Kent Austin? Whatever...
