May 19, 2015 | Tuesday Morning Commentary
Canadian sponsorship marketing has grown 60% over the past nine years. In fact last year, it became a $1.78 billion industry. This is important to know. As an industry member, it is important to know what the issues are with sponsors… what do they take exception...
May 27, 2014 | Tuesday Morning Commentary
Our industry is growing faster than ever. The Canadian Sponsorship Landscape Study has clearly revealed that fairs and festivals are the most consistent growth sector in our industry. More brands are flocking to be associated with music and community festivals. The US...
May 19, 2014 | Sponsorship Update (in the news!)
Over the past six years, the Canadian Sponsorship Landscape Study (CSLS) presented by the Canadian Sponsorship Forum has provided Canadians with the most comprehensive information on the scope, scale and trends of the nation’s sponsorship industry, and in turn,...
Aug 24, 2013 | Audio Blog
Now available: The August 24 episode of “Sportcology with Olympian Jungle Jim Hunter” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. August 24, 2013 Show Notes (topics...
Aug 17, 2013 | Audio Blog
Now available: The August 17 episode of “Sportcology with Olympian Jungle Jim Hunter” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. August 17, 2013 Show Notes (topics...