Apr 16, 2013 | Training, Tuesday Morning Commentary
Today and tomorrow, I am delivering the Sponsorship Marketing Council of Canada (SMCC) One Day Workshops™ in Calgary. It is interesting because the session I deliver tomorrow (and will also deliver in Kelowna on April 23, Regina on May 8, and Toronto on June 6) is by...
Jan 8, 2013 | Tuesday Morning Commentary
In Canada, we have some of the best sponsorship marketing programs anywhere in the world. The innovation and creativity of such sponsorship programs as the CBCF’s CIBC Run for the Cure, Timbits Soccer, Enerflex Walk for MS, Chevrolet Hockey Helmet program, Johnson...
Nov 28, 2012 | Sponsorship Update (in the news!)
Recently a call for entries for the 9th annual Sponsorship Marketing Awards (SMAs) was issued by the Sponsorship Marketing Council of Canada (SMCC). Since their inception in 2005, the SMAs have recognized companies that have maximized their investments in sponsorship...
Oct 22, 2012 | Sponsorship Update (in the news!)
Last week a new standard in promotional opportunities was set with a $700,000 promotional prize program for a conference. At the closing of the 2012 Sponsorship Marketing Council of Canada’s (SMCC) Western Sponsorship Congress™, Brent Barootes, president and CEO of...
