Know the Difference Between Sponsorship and Philanthropy

Mar 26, 2013 | Training

Yes, there is a difference between sponsorship and philanthropy-a big difference. Still every day, I talk to too many brands and selling properties that don’t know the difference. It is crazy. I hear brands saying that they are donating to a cause or event. Then...

Getting What You Deserve

Jan 8, 2013 | Tuesday Morning Commentary

In Canada, we have some of the best sponsorship marketing programs anywhere in the world. The innovation and creativity of such sponsorship programs as the CBCF’s CIBC Run for the Cure, Timbits Soccer, Enerflex Walk for MS, Chevrolet Hockey Helmet program, Johnson...

Leadership and Innovation

Oct 22, 2012 | Sponsorship Update (in the news!)

Last week a new standard in promotional opportunities was set with a $700,000 promotional prize program for a conference. At the closing of the 2012 Sponsorship Marketing Council of Canada’s (SMCC) Western Sponsorship Congress™, Brent Barootes, president and CEO of...