Mar 15, 2015 | Municipalities
Yes you need a sponsorship policy in place! Every municipality does. Whether you are doing full-scale building naming rights deals or just soliciting sponsorship for your Canada Day event, professionally developed sponsorship marketing policy is essential. Too many...
Feb 18, 2015 | Municipalities
Today every municipality in Canada is looking for additional revenue channels to help balance the budget. Corporate sponsorship is one of those channels. In fact in the corporate sponsorship industry (which is a $1.8 billion industry in Canada) municipalities are the...
Jun 19, 2014 | Municipalities, Sponsorship Update (in the news!)
London City Hall is putting the call out to businesses and corporations that might be interested in buying the naming rights to the Canada Games Aquatic Centre. As the facility continues to undergo renovations, city officials hope to land a sponsorship deal that...
Aug 21, 2013 | Municipalities, Sponsorship Update (in the news!)
The Resort Municipality of Whistler (RMOW), Tourism Whistler, and the Whistler Arts Council, following an extensive RFP process, have entered into a joint services agreement with Score Marketing Inc. of Vancouver and Partnership Group – Sponsorship Specialists™...
Jun 11, 2013 | Municipalities, Tuesday Morning Commentary
Earlier this month, I had the pleasure of speaking at the Federation of Canadian Municipalities (FCM) conference in Vancouver. This is the annual gathering of mayors, councillors, aldermen, and other city officials and staff. FCM does an amazing job of organizing this...
May 15, 2012 | Municipalities
There is still too much talk and too little action. Municipalities across Canada continue to talk about getting into the sponsorship game. But as with most politicians, I think this talk is a lot of hot air. As a leading sponsorship firm in Canada, the Partnership...
