Apr 21, 2014 | Sponsorship Update (in the news!)
IEG in a recent publication noted that the Toronto-Dominion Bank has somewhat of an identity issue. The article cited that depending on what side of the border they live, consumers may think of the company as a Canadian banking giant that markets under the TD Canada...
Oct 1, 2013 | Tuesday Morning Commentary
The 2013 IEG annual survey of non-profit fundraising professionals clearly showed that most non-profits and charities across Canada and the USA still do not understand sponsorship. Yes, there are some that do-and they do well. They reap the approximately $650 million...
Sep 17, 2013 | Tuesday Morning Commentary
We are very lucky in the sponsorship marketing industry. We have access to a plethora of content and information. Canada’s own sponsorship publication The Sponsorship Report is an amazing resource published monthly by Mark Sabourin and his team. It carries all...
Oct 2, 2012 | Tuesday Morning Commentary, Weekly Commentary
The IEG Performance Research Study, which came out earlier this year, clearly supports what we were already seeing. This study supports the July release of the Canadian Sponsorship Landscape Study and the findings of the 2012 Consumer Sponsorship Rankings, which will...