Aug 12, 2014 | Tuesday Morning Commentary
Every morning, I spend a half hour or so reading articles and continuing to grow my industry and non-industry knowledge. Recently, I read an article by Kevan Lee in Buffer. It was terrific! It helped me to better understand some of the truths behind social media....
Jan 20, 2014 | Social Media, Sponsorship Update (in the news!)
Late last week, Winnipeg based FineLine Solutions, a leading engagement service provider for the nonprofit industry, announced a groundbreaking platform called Social Ambassador™ to bring together socially responsible people, companies and philanthropic organizations...
Jul 2, 2013 | Tuesday Morning Commentary
Sponsorship is more than hanging a banner. It is also more than just linking with a property or superstar. If you cannot do it right, then get out. Every day, I see brands invest in sponsorship. They throw money at a rights fee and walk away. Or they pay a superstar...
Jan 22, 2013 | Tuesday Morning Commentary
I’m sure your organization has a Twitter handle. Almost every brand and sponsorship selling property tweets, or has the ability to tweet. And there are probably lots of people who tweet about you. Perhaps you are on Pinterest as well, or Foursquare, or use YouTube,...
Sep 4, 2012 | Tuesday Morning Commentary, Weekly Commentary
The sponsorship, sport marketing, and sponsorship marketing game is one of stamina and relationships. When you do good work and provide value for clients, you get referrals. When you do poor work, it comes back to haunt you. After having written three years of these...
