Jun 19, 2013 | Naming Rights, Sponsorship Update (in the news!), Sports
Ottawa’s Scotiabank Place will be renamed the Canadian Tire Centre, the team recently announced. Senators owner Eugene Melnyk said the new strategic partnership between Senators Sports & Entertainment and the Canadian Tire Corporation included, but is not limited...
Jun 14, 2013 | Naming Rights, Sponsorship Update (in the news!)
The City of Ottawa announced another coup on their sponsorship program being delivered by Bernie Colterman and his team at Ottawa at the Centre of Excellence for Public Sector Marketing. The new recreation complex under construction in Barrhaven South in Ottawa is now...
Jul 5, 2012 | Sponsorship Update (in the news!)
As reported by Neco Cockburn of the Ottawa Citizen, the National Capital Commission (NCC) wants to explore sponsorships or philanthropic arrangements for assets such as Gatineau Park, recreational pathways and its public art program. Those are a few of the agency’s...
Jun 30, 2012 | Audio Blog
Now available: The June 30th , 2012 episode of “Sportcology with Olympian Jungle Jim Hunter” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. June 20th, 2012 Show Notes...
Jun 29, 2012 | Naming Rights
Late last week Councilor Mark Taylor of the City of Ottawa, as reported by Graham Lanktree of Metro, said city buildings and parks and recreation programs could be named by sponsors under the Community Champions program. It’s unusual territory for a city, says...
