Partnership Group - Sponsorship Specialists
Converting the Sale
Published November 12, 2013
It is one thing to work hard and move business forward. We all appreciate the folks in our organizations in the revenue development area (development officers, fund raisers, sponsorship managers, account executives, and many others) who are fantastic at networking, cultivating, schmoozing, and impressing. But if they can’t close the business, we are in trouble. […]
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Sponsorship versus Donation
Published November 5, 2013
About six weeks ago, the Calgary Public Library and Chinese state-owned oil and gas giant CNOOC (see-knock) announced a $1.5 million dollar gift! Obviously, CNOOC wanted it referred to as a gift and I am sure the library did as well. But it wasn’t a gift! It was not a donation. It was a sponsorship. […]
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