Data is an amazing thing. When we look at it we can see trends and insights that can help us be better at what we do. For example, imagine knowing that is takes, on average, 3.68 calls to reach a prospect. That knowledge would hopefully encourage you to make at LEAST...

In short, 2026 will deliver almost a mirror of what 2025 had to offer. If you look at the December 30, 2025 TMC from last week you will gain a perspective of what is in store for us in 2026. Much more of the same… but there are some variances. Women’s sports will...

This is probably one of the TMCs I love to write the most. Each year I get the opportunity to look back and recap for you what we saw over the course of the last 12 months. Then next week I get to pull out my crystal ball and project for you what to expect for 2026....

Wow! This year has flown by, and it is hard to believe that it is almost Christmas once again. For those who celebrate Christmas, I hope “your stockings are hung by the chimney with care” as you and the little ones await the arrival of St Nick and that he fills those...

Over my 35 years in the sponsorship industry and a decade in the hospitality industry I have seen great and not so great leadership. I have tried to take from the best and learn from the worst. One of the key things I have learned is that leadership is a role that...