Discussion
Join our interactive community as we explore different topics and trends. Our experts will weigh in with their latest thoughts, encouraging an open dialogue and discussion. And, we will point you in the right direction with links to groups and organization that are prominent in the sponsorship marketing industry.
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Commitment
Commitment is tough. Typically, it provides pleasure, but sometimes it takes hard work. I have made many commitments over the course of my almost 63 years on this earth. They include a commitment to love and cherish my wife, even from before our actual marriage almost...
Doing Good
Through social and digital media—through the internet—we are all more connected than ever. We can find old high school friends and reach out. Just the other day, I was connecting on LinkedIn with someone I did not know (he had reached out to me for a quote on an...
Bending the Rules
In the past several months, I have had several readers write to me about bending the rules. Some asked, “When is it OK to bend the rules?” while others have questioned not so much “when” but rather “is it OK to bend the rules?” I thought long and hard about this and...
Monday Morning
There is a reason the TMC (Tuesday Morning Commentary) comes out on Tuesdays. (Well at least most Tuesdays… yes, I remember the couple of times we had posting errors!) It’s because Mondays are too busy. Your mailbox is being pelted with Monday Morning Updates and...
Staying Focused
I was with a client last week. It is a brand, a sponsor that invests in properties for marketing purposes. He was having a bad few days. He was having trouble getting his sponsorship investment approved by his superiors. He knew it would deliver good ROI for his...
Sponsorship Updates
NEW Unique Partnership for WEM
West Edmonton Mall (WEM) recently announced a five-year partnership with Western Canada’s leading Toyota dealer for the naming rights of their iconic Ice Palace, officially named “The Mayfield Toyota Ice Palace” effective June 15, 2015. As well as being the official...
New Balance Signs as Exclusive Sponsor of The WalkTop™ Treadmill Desk Promotional Tour
Fitneff™ Inc. and New Balance recently announced a sponsorship agreement that will see New Balance as the exclusive Official Athletic Footwear and Apparel sponsor of the WalkTop™ Treadmill Desk Promotional Tour. The two brands are joining forces for a North American...