Discussion
Join our interactive community as we explore different topics and trends. Our experts will weigh in with their latest thoughts, encouraging an open dialogue and discussion. And, we will point you in the right direction with links to groups and organization that are prominent in the sponsorship marketing industry.
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Happy Canada Day
I know not every reader of this TMC is a Canadian, but I am a Canadian. And I am proud of it. Back on this day in 1867 we were granted our independence as a nation from Great Britain. We are still a Commonwealth country and pledge allegiance to the King, but as an...

A Great Competitor
It is not often I write about a competitor. But Bernie Colterman was different. Yes, Brenie passed away last month at the age of 70. He was a true luminary in the world of marketing and, particularly, sponsorship marketing. Bernie served as a Founder and the President...

Answer Differently
Answering a question with a question expands a conversation or discussion by sending the question back to the questioner for further exploration. In essence, the question asked bounces back to the questioner for more elaboration. When used properly, these “reverse...

A Different Approach
I think sometimes we need to try and do things differently. I mean beyond things like using new technology or changing eating habits. I mean we need to look at changing the way we have done things because “we have always done it that way”. I think we need to step back...

Grateful
Recently I dropped my wallet while on a walk. Then I got to the grocery store only to find out I did not have my wallet. At the same time my mobile phone rang. It was my wife… someone had found my wallet with my driver’s licence and all my credit cards in it. They had...
Sponsorship Updates

NEW Unique Partnership for WEM
West Edmonton Mall (WEM) recently announced a five-year partnership with Western Canada’s leading Toyota dealer for the naming rights of their iconic Ice Palace, officially named “The Mayfield Toyota Ice Palace” effective June 15, 2015. As well as being the official...
New Balance Signs as Exclusive Sponsor of The WalkTop™ Treadmill Desk Promotional Tour
Fitneff™ Inc. and New Balance recently announced a sponsorship agreement that will see New Balance as the exclusive Official Athletic Footwear and Apparel sponsor of the WalkTop™ Treadmill Desk Promotional Tour. The two brands are joining forces for a North American...