I was weaned on the sales adage “Under promise and over deliver.”  I have lived by it my entire professional career. From my days managing Red Lobster restaurants to running nightclubs to the sponsorship industry, I learned early (OK, I learned slowly and over and...

Have you been at a point when you are ready to give up? You have multiple projects on the go, and then another one gets added to your pile. You are a perfectionist (or maybe not but it is the same feeling) and wondering how you will ever get out from under this deluge...

Welcome to 2025! Wow—a quarter of the way into this century. Now I feel really old! To start with, I am from the last century! It is always important to start the New Year off on the right foot. And to get that right start, you need to understand the landscape—the...

This is probably one of the most exiting days of the year. It’s New Year’s Eve—an opportunity to reminisce about the year gone by and clean the slate for the New Year to come. That’s what I am going to do—take a look at the past year in the sponsorship world with some...

Wow! It’s Christmas Eve. For those who celebrate Christmas, I hope “your stockings are hung by the chimney with care” as you and the little ones await the arrival of St Nick! For those who don’t celebrate Christmas, but have other spiritual celebrations at this time,...