Discussion
Join our interactive community as we explore different topics and trends. Our experts will weigh in with their latest thoughts, encouraging an open dialogue and discussion. And, we will point you in the right direction with links to groups and organization that are prominent in the sponsorship marketing industry.
Don’t forget to stay connected through Twitter and LinkedIn!


Dealing with the SH@T
Wow… can you believe all the distractions we have? There is so much to worry about. Between what is going on in Palestine and the Ukraine and elsewhere. The economic bullying and tariff war we are waging in our own backyard. The homelessness, the additions crisis,...

Continuous Learning
I truthfully believe in continuous learning. I am always trying to follow the trends, fine tune existing programs and approached to meet everchanging needs. I need to be “on top of” all this to provide the best advice I possibly can to our clients. Hence why I do a...

April Fools Day
We are sad to announce that today will be the last TMC (Tuesday Morning Commentary). Due to tariffs, struggling still to deal with the post Covid supply chain issues, increased costs and no money in the marketplace for sponsorships, we have decided, at the behest of...

Staying in the Present
I am not sure about you, but sometimes… OK, quite often, I get distracted. My mind wanders instead of focusing on “the work at hand”. Like writing this TMC… about a gazillion thoughts are running through my head and it wanders away to think about the dinner we are...

Food For Thought
I though as we get through the winter it was time for some comic relief. For some, spring has sprung, and the tulips are already up and the daffodils long gone. For most other readers, there is snow still on the ground. So, humor is always good medicine. And what...
Sponsorship Updates

NEW Unique Partnership for WEM
West Edmonton Mall (WEM) recently announced a five-year partnership with Western Canada’s leading Toyota dealer for the naming rights of their iconic Ice Palace, officially named “The Mayfield Toyota Ice Palace” effective June 15, 2015. As well as being the official...
New Balance Signs as Exclusive Sponsor of The WalkTop™ Treadmill Desk Promotional Tour
Fitneff™ Inc. and New Balance recently announced a sponsorship agreement that will see New Balance as the exclusive Official Athletic Footwear and Apparel sponsor of the WalkTop™ Treadmill Desk Promotional Tour. The two brands are joining forces for a North American...