Discussion
Join our interactive community as we explore different topics and trends. Our experts will weigh in with their latest thoughts, encouraging an open dialogue and discussion. And, we will point you in the right direction with links to groups and organization that are prominent in the sponsorship marketing industry.
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Great Customer Service
It’s Halloween this Thursday, so originally, I thought I would write about something scary and spooky. But I did that two weeks ago when I wrote about crappy customer service, and what it means and its outcomes. I promised then that I would write a TMC with ideas...
Defining Partnerships
Today, I am in Toronto attending the Partnership Conference. I have been to this event before and am back again. I often ponder the term “partnership”. Lol… it is in our company name! Partnership Group – Sponsorship Specialists®. Often it is interchanged with...
Customer Service – Why Can’t We Get It Right?
Yesterday was Thanksgiving and I have much to be thankful for. I am extremely thankful for my wife of 24 years being in my life, and so supportive of me and our entire family. I am grateful for our daughter and all that she has grown to be over the last 19 years. I am...
Sponsorship Revenue – Capital or Operational?
I often hear people talk about their upcoming capital campaign for the building of a new performing arts centre, arena, pool, or classroom block. They might need to raise anywhere from a few hundred thousand to hundreds of millions of dollars. And of course, they...
Growing Your Success
Success appears through many windows, and it takes several paths or door openings to get there. There is the old line about the overnight success of a business, athlete, or individual and their organization, charity, or whatever. Typically, that “overnight success”...
Sponsorship Updates
NEW Unique Partnership for WEM
West Edmonton Mall (WEM) recently announced a five-year partnership with Western Canada’s leading Toyota dealer for the naming rights of their iconic Ice Palace, officially named “The Mayfield Toyota Ice Palace” effective June 15, 2015. As well as being the official...
New Balance Signs as Exclusive Sponsor of The WalkTop™ Treadmill Desk Promotional Tour
Fitneff™ Inc. and New Balance recently announced a sponsorship agreement that will see New Balance as the exclusive Official Athletic Footwear and Apparel sponsor of the WalkTop™ Treadmill Desk Promotional Tour. The two brands are joining forces for a North American...