Discussion

Join our interactive community as we explore different topics and trends. Our experts will weigh in with their latest thoughts, encouraging an open dialogue and discussion. And, we will point you in the right direction with links to groups and organization that are prominent in the sponsorship marketing industry.

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Servicing the Right Audience

Servicing the Right Audience

The 80/20 rule. Basically says 80% of your goal / objective comes from 20% of the audience / source. So that might mean at work, 80% of the problems are caused by 20% of the staff (the bad apples). Or 80% of your team’s points are scored by 20% of the players. Or if...

Thinking Outside the Box

Thinking Outside the Box

I often hear that it’s an old cliché and we need to set it aside. But I believe that, no matter what phrase you want to use, we need to think differently. We need to be more creative in our sector. We need to take technology to the next level. We need to think beyond...

Prospecting in Modern Times

Prospecting in Modern Times

I have written about prospecting before. I have covered off all the bases around making sure you know your audience. Once you know your audience you can generally prospect better because you know who is trying to reach that demographic. For instance, if the people...

Teamwork

Teamwork

I learned the John Donne phrase “No man is an island unto himself” back in grade 11 literature class with Ivar Ford at Brentwood College School in Mill Bay BC.  It has always stuck with me, and I have grown to understand it more an more as I grow older and can apply...

Household Hints

Household Hints

The last few weeks of this TMC have been pretty deep and intense. I thought this week as we approach summer some helpful hints for around the household might be useful. I hope your find these of value or at the least, amusing… I got between a pan and a wall. I was...

Sponsorship Updates

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