I know not every reader of this TMC is a Canadian, but I am a Canadian. And I am proud of it. Back on this day in 1867 we were granted our independence as a nation from Great Britain. We are still a Commonwealth country and pledge allegiance to the King, but as an...

It is not often I write about a competitor. But Bernie Colterman was different. Yes, Brenie passed away last month at the age of 70. He was a true luminary in the world of marketing and, particularly, sponsorship marketing. Bernie served as a Founder and the President...

Answering a question with a question expands a conversation or discussion by sending the question back to the questioner for further exploration. In essence, the question asked bounces back to the questioner for more elaboration. When used properly, these “reverse...

I think sometimes we need to try and do things differently. I mean beyond things like using new technology or changing eating habits. I mean we need to look at changing the way we have done things because “we have always done it that way”. I think we need to step back...

Recently I dropped my wallet while on a walk. Then I got to the grocery store only to find out I did not have my wallet. At the same time my mobile phone rang. It was my wife… someone had found my wallet with my driver’s licence and all my credit cards in it. They had...