Discussion
Join our interactive community as we explore different topics and trends. Our experts will weigh in with their latest thoughts, encouraging an open dialogue and discussion. And, we will point you in the right direction with links to groups and organization that are prominent in the sponsorship marketing industry.
Don’t forget to stay connected through Twitter and LinkedIn!
Servicing the Right Audience
The 80/20 rule. Basically says 80% of your goal / objective comes from 20% of the audience / source. So that might mean at work, 80% of the problems are caused by 20% of the staff (the bad apples). Or 80% of your team’s points are scored by 20% of the players. Or if...
Thinking Outside the Box
I often hear that it’s an old cliché and we need to set it aside. But I believe that, no matter what phrase you want to use, we need to think differently. We need to be more creative in our sector. We need to take technology to the next level. We need to think beyond...
Prospecting in Modern Times
I have written about prospecting before. I have covered off all the bases around making sure you know your audience. Once you know your audience you can generally prospect better because you know who is trying to reach that demographic. For instance, if the people...
Teamwork
I learned the John Donne phrase “No man is an island unto himself” back in grade 11 literature class with Ivar Ford at Brentwood College School in Mill Bay BC. It has always stuck with me, and I have grown to understand it more an more as I grow older and can apply...
Household Hints
The last few weeks of this TMC have been pretty deep and intense. I thought this week as we approach summer some helpful hints for around the household might be useful. I hope your find these of value or at the least, amusing… I got between a pan and a wall. I was...
Sponsorship Updates
NEW Unique Partnership for WEM
West Edmonton Mall (WEM) recently announced a five-year partnership with Western Canada’s leading Toyota dealer for the naming rights of their iconic Ice Palace, officially named “The Mayfield Toyota Ice Palace” effective June 15, 2015. As well as being the official...
New Balance Signs as Exclusive Sponsor of The WalkTop™ Treadmill Desk Promotional Tour
Fitneff™ Inc. and New Balance recently announced a sponsorship agreement that will see New Balance as the exclusive Official Athletic Footwear and Apparel sponsor of the WalkTop™ Treadmill Desk Promotional Tour. The two brands are joining forces for a North American...