Discussion
Join our interactive community as we explore different topics and trends. Our experts will weigh in with their latest thoughts, encouraging an open dialogue and discussion. And, we will point you in the right direction with links to groups and organization that are prominent in the sponsorship marketing industry.
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Making Your Team Even Better
I am guessing you have a great team that you work with. Is your team good? You may be the leader, the senior person, the workhorse, or the newbie. But you know well enough that a team is only successful when all members do their part and feel everyone else is also...
Value in Kind
Do you ever do sponsorship deals in contra or “value in kind”? Many organizations do. Clients often ask us about the real value of value in kind (VIK). Is it worth it? Is it a pain? What should we do? I have written about this before, but it seems to be coming up...
Taking a Leap of Faith
Sometimes you have to take a leap of faith. Sometimes you have to take a risk. I often say the eight most expensive words in the English language are “But we have always done it that way!” If we continue to do what we have always done, we will continue to get the same...
Professionalizing Our Sponsorship Industry
Do you believe you, your peers, and your staff have all the tools necessary to be the most successful you can be in the sponsorship and partnership game? I presume not. Most of us don’t believe we know everything. (OK, there are a few that do…) Most of us believe...
Dealing With the Fact that Others May Think Differently!
Do you sometime have issues with the way other people do things? Perhaps it is your spouse, your kids, your parents, a client, prospect, or colleague. They may organize the office in a certain way, which in your mind, is the wrong way! Perhaps they are building a...
Sponsorship Updates
NEW Unique Partnership for WEM
West Edmonton Mall (WEM) recently announced a five-year partnership with Western Canada’s leading Toyota dealer for the naming rights of their iconic Ice Palace, officially named “The Mayfield Toyota Ice Palace” effective June 15, 2015. As well as being the official...
New Balance Signs as Exclusive Sponsor of The WalkTop™ Treadmill Desk Promotional Tour
Fitneff™ Inc. and New Balance recently announced a sponsorship agreement that will see New Balance as the exclusive Official Athletic Footwear and Apparel sponsor of the WalkTop™ Treadmill Desk Promotional Tour. The two brands are joining forces for a North American...