Discussion
Join our interactive community as we explore different topics and trends. Our experts will weigh in with their latest thoughts, encouraging an open dialogue and discussion. And, we will point you in the right direction with links to groups and organization that are prominent in the sponsorship marketing industry.
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Action
To get things done we need to take action. Things don’t happen unless you take action. Sitting, thinking, planning, waiting, etc. do not get things done. If you want to close that deal, you need to move it forward; do the discovery session; cultivate; prepare and...

Meetings
Meetings... ugh! We all have them. In person face to face meetings. Zoom meetings, phone meetings, chat meetings. We are forever in meetings. And truly… some of them seem to run forever and others seem like a waste of time. So how can we make meetings better and more...

Sharing
Over the past week, including today I will have delivered three sessions or workshops to three distinct audiences. The first was as a three-hour guest lecture to a fundraising course at McGill University in Montreal. It was amazing. The class was engaged and eager to...

Understanding Your Audience
Whether you are a brand or a property, you need to understand your audience. As a property you need to know who your actual audience is for several reasons. You need to sell them tickets or access or convince them to donate or invite them to follow you and your...

What We Fail To Remember
I find it funny how our minds fail to retain information. Or even sometimes we convince ourselves of something that is not true. A few years back my daughter was taking driving lessons to get her driver’s licence. She had a book to review and one on one driver...
Sponsorship Updates

NEW Unique Partnership for WEM
West Edmonton Mall (WEM) recently announced a five-year partnership with Western Canada’s leading Toyota dealer for the naming rights of their iconic Ice Palace, officially named “The Mayfield Toyota Ice Palace” effective June 15, 2015. As well as being the official...
New Balance Signs as Exclusive Sponsor of The WalkTop™ Treadmill Desk Promotional Tour
Fitneff™ Inc. and New Balance recently announced a sponsorship agreement that will see New Balance as the exclusive Official Athletic Footwear and Apparel sponsor of the WalkTop™ Treadmill Desk Promotional Tour. The two brands are joining forces for a North American...