Discussion
Join our interactive community as we explore different topics and trends. Our experts will weigh in with their latest thoughts, encouraging an open dialogue and discussion. And, we will point you in the right direction with links to groups and organization that are prominent in the sponsorship marketing industry.
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When We Ask for the Wrong Things
I know… this sounds like a stupid topic. But it happens all the time. I am so frustrated. When we don’t understand what questions to ask or when to ask questions or how to ask questions, we do a disservice you those who are our partners and to ourselves. Let me...
What is Leadership?
Recently I had several conversations, all unplanned on this topic… leadership… they just happened to come up or segue from other topics. It was interesting because some of the folks I was speaking with were established leaders, some were “up and coming leaders” and...
Humility
I cannot say I always act with humility, but I am conscious of it and try to practice it. Where do you stand with humility? Today I often see people talking about how great they are or everything they have accomplished. Often those people fail to recall that their...
Purpose Driven Partnerships
I am sure you have heard the term “Purpose Driven Partnerships” by now. In the “Community Investment” world this has not only become a “buzz word” it has created chaos in the “community investment” departments. For many companies, the Community Investment departments...
The Luck of the Irish
Do you know what day it is today? It is St Patrick’s Day. This is the day of green beer, lively jigs, drunkenness and debauchery, lamb stew and lots and lots of corned beef, cabbage and hash. What are you doing reading this when you should be down at the local Irish...
Sponsorship Updates
NEW Unique Partnership for WEM
West Edmonton Mall (WEM) recently announced a five-year partnership with Western Canada’s leading Toyota dealer for the naming rights of their iconic Ice Palace, officially named “The Mayfield Toyota Ice Palace” effective June 15, 2015. As well as being the official...
New Balance Signs as Exclusive Sponsor of The WalkTop™ Treadmill Desk Promotional Tour
Fitneff™ Inc. and New Balance recently announced a sponsorship agreement that will see New Balance as the exclusive Official Athletic Footwear and Apparel sponsor of the WalkTop™ Treadmill Desk Promotional Tour. The two brands are joining forces for a North American...