Discussion
Join our interactive community as we explore different topics and trends. Our experts will weigh in with their latest thoughts, encouraging an open dialogue and discussion. And, we will point you in the right direction with links to groups and organization that are prominent in the sponsorship marketing industry.
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A Review of 2022!
We are almost through 2022. A change from the previous two years (thank goodness) but 2022 brought us concerns as well as high points. It was another tumultuous year, but as always, I am looking for the silver lining. And yes, there were some. It is through these...

Merry Christmas
I want to take this opportunity to wish you, your family, and colleagues a very Merry Christmas! To those who also have spiritual celebrations at this time, including the Jewish community, Muslims, Buddhists, Pagans, and Zoroastrians, all of which occur in December,...

Sponsorship and Technology
We live in an age of technology. Surprise! And since 2020 the change in technology, especially in our sector, has escalated at an unprecedented rate. If you as a sponsor or you as a property are not engaging in technology for your sponsorship and activation, you will...

Five Lessons We Can Learn
This story was sent to me. It was from an acquaintance (we all have this person in our contact list) who several times a week send you those jokes and little stories and laughable moment pictures and memes. I cannot say I read them all (or even open them all) but this...

How Connected Are We?
Have you ever considered tracking how much time you spend connected to the internet or on social media? Hey, there’s an app for that! But how connected are we, really? For many, the Rogers outage five months ago delivered to each of us (who were on Rogers, tried to...
Sponsorship Updates

The CSTA Announces 2015 PRESTIGE Awards Recipients
The eight recipients of the 2015 PRESTIGE Awards was announced yesterday by the Canadian Sport Tourism Alliance (CSTA) and were celebrated by their peers in Toronto at Canada's largest annual gathering of sport and tourism professionals, event managers and industry...
Ottawa to Host Sport Events Congress 2016, 2017 and 2019!
The Canadian Sport Tourism Alliance (CSTA) recently announced that it has signed a three-year hosting partnership with Ottawa Tourism and the Westin Ottawa Hotel for its annual conference, Sport Events Congress, in 2016, 2017 and 2019. Ottawa will play host to the...