Discussion

Join our interactive community as we explore different topics and trends. Our experts will weigh in with their latest thoughts, encouraging an open dialogue and discussion. And, we will point you in the right direction with links to groups and organization that are prominent in the sponsorship marketing industry.

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Municipal Sponsorships Today

Municipal Sponsorships Today

Are you engaged in municipal sponsorship? Perhaps you are a brand trying to reach a soccer mom demographic, mom and tot swim audience, or a local arts audience. Perhaps you are a property and find you are competing against the city for dollars. Or maybe you are just a...

Commitment

Commitment

Commitment is tough. Typically, it provides pleasure, but sometimes it takes hard work. I have made many commitments over the course of my almost 63 years on this earth. They include a commitment to love and cherish my wife, even from before our actual marriage almost...

Doing Good

Doing Good

Through social and digital media—through the internet—we are all more connected than ever. We can find old high school friends and reach out. Just the other day, I was connecting on LinkedIn with someone I did not know (he had reached out to me for a quote on an...

Bending the Rules

Bending the Rules

In the past several months, I have had several readers write to me about bending the rules. Some asked, “When is it OK to bend the rules?” while others have questioned not so much “when” but rather “is it OK to bend the rules?” I thought long and hard about this and...

Monday Morning

Monday Morning

There is a reason the TMC (Tuesday Morning Commentary) comes out on Tuesdays. (Well at least most Tuesdays… yes, I remember the couple of times we had posting errors!) It’s because Mondays are too busy. Your mailbox is being pelted with Monday Morning Updates and...

Sponsorship Updates

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