Discussion
Join our interactive community as we explore different topics and trends. Our experts will weigh in with their latest thoughts, encouraging an open dialogue and discussion. And, we will point you in the right direction with links to groups and organization that are prominent in the sponsorship marketing industry.
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A Big Week
By the time you read this week’s TMC, many Americans will have already cast their votes for the next president of the United States. This week will be very exciting. No matter what happens later tonight or in the early hours of tomorrow, there will be change. If the...
Great Customer Service
It’s Halloween this Thursday, so originally, I thought I would write about something scary and spooky. But I did that two weeks ago when I wrote about crappy customer service, and what it means and its outcomes. I promised then that I would write a TMC with ideas...
Defining Partnerships
Today, I am in Toronto attending the Partnership Conference. I have been to this event before and am back again. I often ponder the term “partnership”. Lol… it is in our company name! Partnership Group – Sponsorship Specialists®. Often it is interchanged with...
Customer Service – Why Can’t We Get It Right?
Yesterday was Thanksgiving and I have much to be thankful for. I am extremely thankful for my wife of 24 years being in my life, and so supportive of me and our entire family. I am grateful for our daughter and all that she has grown to be over the last 19 years. I am...
Sponsorship Revenue – Capital or Operational?
I often hear people talk about their upcoming capital campaign for the building of a new performing arts centre, arena, pool, or classroom block. They might need to raise anywhere from a few hundred thousand to hundreds of millions of dollars. And of course, they...
Sponsorship Updates
The CSTA Announces 2015 PRESTIGE Awards Recipients
The eight recipients of the 2015 PRESTIGE Awards was announced yesterday by the Canadian Sport Tourism Alliance (CSTA) and were celebrated by their peers in Toronto at Canada's largest annual gathering of sport and tourism professionals, event managers and industry...
Ottawa to Host Sport Events Congress 2016, 2017 and 2019!
The Canadian Sport Tourism Alliance (CSTA) recently announced that it has signed a three-year hosting partnership with Ottawa Tourism and the Westin Ottawa Hotel for its annual conference, Sport Events Congress, in 2016, 2017 and 2019. Ottawa will play host to the...