Welcome to a weekly commentary where Brent Barootes reflects on current events and industry happenings as it pertains to sponsorship marketing. Please join us and share your thoughts by leaving a comment!

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Management Versus Leadership

Management Versus Leadership

I often hear the terms leadership and manager or management used as synonyms or interchangeably. I think they are different. I have been involved in both roles and can honestly say that I believe there is a line between the two. Don’t get me wrong—managers and leaders...

The True Laws of Nature

The True Laws of Nature

The laws of nature as identified by geniuses such as Newton and Galileo really don’t stand up to the test of time. Here are some of the true laws of nature. Law of Gravity - Any tool, nut, bolt, or screw, when dropped, will roll to the least accessible corner. Law of...

Emotional Balance

Emotional Balance

Recently, I was in discussion with a client. She was really upset. Something had gone terribly wrong. Between some staffing issues and a political situation concerning her organization in the news, things were not as rosy as one would hope. She was trying to stay calm...

Managing Changing Goals

Managing Changing Goals

I used to write out my goals in pen. Whether they were personal goals such as time spent with family, bucket lists, professional goals like a promotion, or new target revenues, I always wrote them in pen. I did this because they were my goals. I needed them to be set...

What is a Mentor?

What is a Mentor?

Over the years, I have participated in dozens of mentor/mentee relationships. In years like this, I may have 4-5 formal and 3-4 informal mentorships in place. Other years, it may be one or two of each. In the last decade or so, I do not remember a year when I was not...

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