Welcome to a weekly commentary where Brent Barootes reflects on current events and industry happenings as it pertains to sponsorship marketing. Please join us and share your thoughts by leaving a comment!

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How Connected Are We?

How Connected Are We?

Have you ever considered tracking how much time you spend connected to the internet or on social media? Hey, there’s an app for that! But how connected are we, really? For many, the Rogers outage five months ago delivered to each of us (who were on Rogers, tried to...

Thought to Ponder

Thought to Ponder

As I sit in meetings and listen to folks or read online content to stay up to date, I come across many insights, thoughts, and ideas. Over the last while, I have collected a few and wanted to share some with you. I hope you find them of value. I sure do. Tolerance is...

People in Glass Houses

People in Glass Houses

There is way too much blaming and bashing of others and their organizations. We have shifted toward a society where it is easier to beat on people when they are down than help them get up. Whether it is the government (and I am guilty of this type of bashing),...

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