Valuation of sponsorship assets is a tricky process. You have to know what you want in order to measure it correctly. And of course, the world of sponsorship valuation has changed dramatically over the decades and immensely so in the past two to three years. As they...

So, it used to be against the law to work on the “first” or “last” day of the week. The Bible talks about “on the seventh day you are to rest”. God took six days to create the heavens and the earth and everything from the sun to the lakes and rivers and forests. And...

I have said before… I am not a fan of FIFA as an organization, and I have never been a football / soccer fan …. Even during FIFA World Cup. But watching can change you. Prior to the 2022 FIFA Men’s World Cup our daughter was NOT a fan of soccer / football at ALL! She...

This will be short and sweet. A mentor of mine once provided me with some great advice… well over the years a lot of great advice … but this stuck out recently for me! This has nothing to do specifically with sponsorship or partnership but can be applied to both your...

Having an open mind takes work. It means you have to listen and learn… versus listen and argue! Too often, whether at work or at home when in a conversation, we tend to “listen” but our mind is focused on our response. We listen to respond. When what we should be...