Welcome to a weekly commentary where Brent Barootes reflects on current events and industry happenings as it pertains to sponsorship marketing. Please join us and share your thoughts by leaving a comment!
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Understanding Character
The sponsorship industry is a relationship industry. It is about trust and character. People buy from people they like and trust. Yes, the product has to be good and comparable to the competition. And if it is comparable, the relationship will win the day and get the...
AI in Sponsorship
The world now lives and breathes AI (Artificial Intelligence). Whether that is your fridge letting you know you need milk or the promoted reply in your text or DM response. Or perhaps you are using ChatGPT to help you rewrite your report or resume. No matter what, AI...
Understanding Non Profits
If I could write a TMC (less than 800 words) and provide all the answers you need in understanding non-profits, I would be retired!! Nonprofits are complicated. This TMC is dedicated to share some information with you from the 2024 release on Statistics Canada Annual...
Heading in the Right Direction
In my role as CEO of Partnership Group – Sponsorship Specialists®, I have played a leadership role—not only with the company, but also with our clients. A great deal of the time I spend providing our consulting/mentoring and advisory services is around leadership....
One Size Fits All
For socks, it might be a one size fits all, but it doesn’t work in the sponsorship world. To get to the point, your stock packages no longer work. They are dead. They have ceased to exist. How else can I drive this point home? Many of you are reading this and saying,...