Welcome to a weekly commentary where Brent Barootes reflects on current events and industry happenings as it pertains to sponsorship marketing. Please join us and share your thoughts by leaving a comment!
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Staring Over and Over Again
Today is my birthday. I am 62 years old. Since the age of 12, I have lived with family, with roommates, by myself, and with my wife, and with my wife and daughter. I have had 22 different mailing addresses in those 50 years. I have lived in 14 municipalities (some of...

The Power of Anger
Wow! If only we could harness the energy we expend on anger. I see people get angry, I mean really angry sometimes when they lose an account, a proposal gets rejected, they lose their job, or an activation goes south. Often there is blaming. It seems it is always...

Milestones
Do you enjoy reading the TMC? I hope so because I like writing it. As of today, I have published a TMC once a week continuously for 14 years. That is 728 articles. Prior to the official launch of a weekly email blast/blog in 2009 called the Tuesday Morning Commentary...

Leadership
Leadership is tough. It’s not for the faint of heart. One of the toughest things about being a leader is getting others to speak up. This is not always about you—it’s about the position you hold. Often people choose not to speak up or contribute due to the power of...

Working With Your Partners Instead of Against Them
I often see properties and sponsors at odds. Each wants to stand their own ground. Each wants to win or be perceived to be winning. Each wants to be “in control.” This can also occur within your organization or even in your personal life with your spouse/partner or...