Welcome to a weekly commentary where Brent Barootes reflects on current events and industry happenings as it pertains to sponsorship marketing. Please join us and share your thoughts by leaving a comment!
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Learning Together
Today is day three of the 2026 AFP (Association of Fundraising Professionals) Calgary Compass Conference. I am having an amazing time. Next week I am attending the Greater Purpose Conference in Vancouver… then at the end of this month I am speaking at and attending...
The Power of Relationships
I am not what you would call a “fashion” guy. My wife will vouch for that. I buy clothes based on comfort, what I like / am used to and what I want out of the clothing from a practicality perspective. So, I like tab collared shirts. I prefer dress shirts (causal or...
Billions!
It is just 51 days until the 2026 FIFA World Cup in North America. It all starts June 11 in Mexico City. So, to come clean, I am not really a soccer / football fan. Nor am I a fan of FIFA the organization. (That could be a whole different TMC…) But what I am a fan of...
When We Ask for the Wrong Things
I know… this sounds like a stupid topic. But it happens all the time. I am so frustrated. When we don’t understand what questions to ask or when to ask questions or how to ask questions, we do a disservice you those who are our partners and to ourselves. Let me...
What is Leadership?
Recently I had several conversations, all unplanned on this topic… leadership… they just happened to come up or segue from other topics. It was interesting because some of the folks I was speaking with were established leaders, some were “up and coming leaders” and...