we’re the firm that tells you what you need to hear
Sponsorship doesn’t improve through comfort.
It improves through clarity.
For over 25 years, Partnership Group – Sponsorship Specialists® has helped corporations, non-profits, municipalities, sports organizations, charities, and associations build sponsorship programs that are priced properly, packaged strategically, and built to last.
We’ve seen what works. We know what doesn’t. We are in-tune with the changing landscape and have been for 25+ years and will always be industry leaders and innovators. And we guide you accordingly.
Meet Our Team of Specialists
What Drives Us
We believe sponsorship should be intentional, not improvised.
Our role is simple
To help you understand what you have or need, what it’s worth, and how to build meaningful partnerships around it.
See What's Possible
Canada’s only coast-to-coast sponsorship consulting team
Years of experience directly in the sponsorship industry by our team
Organizations touched by our products and services
$835,000+ of support provided pro bono to our communities
Clients in every province in Canada
Million in revenue transacted by our clients since 2001
%
Average client revenue growth
People who have experienced members of our team speak and share insights and expertise at events and conferences
Continuous weeks of Tuesday Morning Commentary publications
Founders of Canada’s longest-running sponsorship conference, Western Sponsorship Congress®
Principles That Guide Us
We operate using the Rotary Club’s Four-Way Test
Is it the Truth?
Is it Fair to all concerned?
Will it build Goodwill and Better Relationships?
Will it be Beneficial to all concerned?
We’re also long-standing members of the Association of Fundraising Professionals and operate under their Code of Ethics.
How We Work
We don’t sell sponsorship for you.
We build your capacity to do it well.
Because no one knows your organization better than you do.
Through collaboration, training, mentoring, and structured tools, we help your team become stronger and more confident to tackle your sponsorship goals.