Western Sponsorship Congress®


For over a decade the Western Sponsorship Congress® has been Canada’s leading sponsorship conference. It led the way as the first Western Canada annual conference dedicated to sponsorship marketing and sports marketing professional development for industry professionals from the rookies to the veterans! It filled a huge void of dedicated professional development training in Canada overall and specifically in Western Canada. From it’s launch in 2005 it was able to reset the bar and encourage others to work towards creating more professional development for our industry. Its annual attendance of over 250 brands and rights holders combined with its leadership in innovation and creativity for the industry ensured that it was always a leader in the industry. As a result of this leadership there is now more conferences as well as regional chapters of the SMCC to deliver professional development in multiple markets across Canada throughout the year.

As the industry evolves, so has the WSC and we continue to reshape based on industry needs. As we have already entered the second decade for the WSC we are excited to look at new models, new programming and new formatting and locations for the WSC. The WSC will continue to be a leader in the industry for professional development and we look to being in multiple markets with different WSC products and services. Be sure to reach out to us to learn more about hosting a Western Sponsorship Congress® or 5 Minute Pitch® event in your market.


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