Seamus O’Keefe

Seamus has a passion for the business of sponsorship, specializing in evaluating and auditing properties. Over the past decade, he has built expertise in developing and executing strategic sponsorship plans for corporate and non-profit clients including Esso, HBC, Sun-Rype Products Ltd., The Royal Agriculture Winter Fair, Squash Canada, and Rugby Canada. Seamus hones his skills by attending and presenting at leading sponsorship industry conferences across North America, including: IEG, the Western Sponsorship Congress, and Selling Sponsorships: Strategies for Success Canadian Summit.

Seamus has managed or supported a number of projects at the Partnership Group – Sponsorship Specialists™ for clients including Potash Corporation, Olds Agricultural Society, Scouts Hockey Tournament, MS Society, and STARS.

Seamus holds a Bachelor of Commerce from Memorial University of Newfoundland and is a graduate of both the Sport & Event Marketing program at George Brown College and the Professional Sports Marketing certification program at the University of Kentucky.