Sep 10, 2014 | Sponsorship Update (in the news!)
Calgary Sports and Entertainment, the owners of NHL side, Calgary Flames and CFL team, the Calgary Stampeders, recently announced they have renewed their partnership with Repucom, the global leaders in sponsorship marketing research. As part of the deal, Repucom will...
Feb 20, 2014 | Sponsorship Update (in the news!)
Sportsnet recently announced a 12-year partnership extension with the Canadian Hockey League through the 2025-26 CHL season, continuing as the exclusive broadcaster of the CHL and MasterCard Memorial Cup in Canada. The new agreement, which begins with the 2014/15...
Jun 25, 2013 | Tuesday Morning Commentary
Sponsorship is an integrated marketing medium. I am not sure how many times I have had to say this, and still it needs repeating. I see it too often-brands buy sponsorship and think it is a stand-alone product. It will do all the things you want-create reach and brand...
Apr 3, 2013 | Sponsorship Update (in the news!)
RE/MAX Calgary and Area General Advertising Group announced this month that they have engaged the Partnership Group – Sponsorship Specialists™ to support them in their sponsorship investment. The Group oversees all Calgary and area marketing initiatives such as...
Jan 15, 2013 | Tuesday Morning Commentary
Last summer, renowned marketer and social media icon Seth Godin wrote an article entitled “Who Decided to Add the Noise?” My good friend Gena Rotstein forwarded it to me. I can relate—and anyone in sponsorship or sports marketing, or who is a sports fan, should be...
