Mar 24, 2015 | Tuesday Morning Commentary
Sponsorship and content marketing are a match made in heaven. When I look back to the early days of sponsorship around the “soap operas,” sport, and TV, product and content placement was king. Then we moved to sponsorship being about measurability from a...
Mar 3, 2015 | Tuesday Morning Commentary
Like anything else, the sponsorship marketing industry requires hard work. That goes for our daily jobs, our schooling and professional development, our relationships (personal and professional), pastimes, and hobbies. For us to succeed as individuals and for our...
Nov 4, 2014 | Tuesday Morning Commentary
When you make a sponsorship marketing investment, you need to measure results. Those parameters need to be set prior. As I mentioned a few weeks ago, at the Partnership Group – Sponsorship Specialists, we invest heavily in sponsorship. We are an independent...
Dec 3, 2013 | Social Media, Tuesday Morning Commentary
I have been in airports and on airplanes a great deal lately. The good thing about all this travel is I have an opportunity to catch up on my reading of magazines, articles and postings about sponsorship, sport marketing and social media. It is all critical to my...
Jul 9, 2013 | Tuesday Morning Commentary
Stop! We can’t have corporate sponsors in our secondary school system. Corporate sponsors…aghh! They will corrupt the young minds of our children. Corporate sponsors will influence the curriculum. Corporate sponsors cannot be in our school system! And of...