Published March 24, 2015

Sponsorship and content marketing are a match made in heaven. When I look back to the early days of sponsorship around the “soap operas,” sport, and TV, product and content placement was king. Then we moved to sponsorship being about measurability from a “media” perspective. It became about signs, logo inclusion, and “impressions.” Oh, thank […]

Published March 3, 2015

Like anything else, the sponsorship marketing industry requires hard work. That goes for our daily jobs, our schooling and professional development, our relationships (personal and professional), pastimes, and hobbies. For us to succeed as individuals and for our clients to succeed, we need more than just a great product and a bunch of hope! At […]