Nov 4, 2013 | Sponsorship Update (in the news!), Sports
Mark’s, the leading retailer of casual and industrial apparel and footwear in Canada, together with the Canadian Football League (CFL), recently announced an exclusive national partnership that establishes Mark’s as the official casual wear retailer of the...
Jul 12, 2013 | Naming Rights, Sponsorship Update (in the news!)
As noted by Steve Milton at The Hamilton Spectator in his article, maybe it’ll be the Doughnut Box. Or the Double-Double. A Dozen To Go? Tim’s House? Or, in November, the Ice Capp? And does the Tabbies’ coach become Cold Stone Kent Austin? Whatever...
Jul 1, 2013 | Sponsorship Update (in the news!), Sports
As the Canadian Football League (CFL) kicks off the 2013 season, Sun Life Financial recently announced its continued partnership with Canada’s league, also providing career and financial planning services to players through the CFL Players’ Association....
Aug 22, 2012 | Sponsorship Update (in the news!), Sports
Sun Life Financial has teamed up in an enhanced sponsorship with the Canadian Football League (CFL) and the Canadian Football League Players’ Association (CFLPA) to offer financial planning and career seminars to all players across the eight teams. This marks the...
Jul 24, 2012 | Tuesday Morning Commentary, Weekly Commentary
Emotion goes a long way. But the question is: Can you make it pay off? If done right, a sponsorship marketing investment links emotion with advertising to generate exponential outcomes. There are many examples. The Saskatchewan Roughriders Football Club sells more...
