Oct 8, 2014 | Sponsorship Update (in the news!)
Calgary, AB – Canada’s only impartial research study into what Canadians are thinking about sponsorship marketing will be shared in part at the SMCC Western Sponsorship Congress™ in Calgary, October 21 and 22, 2014. The 2014 Consumer Sponsorship Rankings conducted by...
Dec 5, 2013 | Sponsorship Update (in the news!)
CIBC and the Greater Toronto Airports Authority (GTAA) announced an innovative new partnership focused on enhancing the travel experience for the more than 35 million passengers that pass through Canada’s largest airport every year. The multi-year partnership,...
Oct 29, 2013 | Tuesday Morning Commentary
Last week at the SMCC Western Sponsorship Congress™, more top line content was released from the CSR 2013 (Consumer Sponsorship Rankings). This research by the Partnership Group – Sponsorship Specialists and REPUCOM provides exclusive proprietary knowledge and...
Jul 11, 2013 | Event Sponsorship, Sponsorship Update (in the news!), Sports
As Lead Partner for the Toronto 2015 Pan Am / Parapan Am Games, CIBC has committed to help create a lasting sport legacy in Canada. That’s why they have developed CIBC Team Next: a $2 million program and the first of its kind in Canada, to help the next generation of...
Jul 9, 2013 | Tuesday Morning Commentary
Stop! We can’t have corporate sponsors in our secondary school system. Corporate sponsors…aghh! They will corrupt the young minds of our children. Corporate sponsors will influence the curriculum. Corporate sponsors cannot be in our school system! And of...