Nov 21, 2014 | Sponsorship Update (in the news!)
BMO Bank of Montreal and ChangeIt recently announced a partnership that offers Canadians the ability to donate to their favourite charities conveniently and securely on a day-to-day basis. Customers can sign up at www.bmo.com/community2014 and set ’round...
Sep 23, 2014 | Tuesday Morning Commentary
Every year at this time, we feel that we are settled back into routine. The summer is over, the kids are back in school, and all those holidays we had to cover for (and catch-up we had to do when we returned from holidays) are complete. As the kids return to school,...
Nov 1, 2013 | Sponsorship Update (in the news!), Sports
The Toronto Raptors have reached a five-year agreement with BMO in which the bank becomes the club’s presenting sponsor and the Raptors use an NBA pilot program to feature the bank’s logo on the team’s home court. The Raptors and BMO will officially announce the deal...
Oct 29, 2013 | Tuesday Morning Commentary
Last week at the SMCC Western Sponsorship Congress™, more top line content was released from the CSR 2013 (Consumer Sponsorship Rankings). This research by the Partnership Group – Sponsorship Specialists and REPUCOM provides exclusive proprietary knowledge and...
Aug 27, 2013 | Tuesday Morning Commentary
The Consumer Sponsorship Rankings 2013 (CSR 2013) are presently being assembled and tallied. This exclusive study involving over 2,000 randomly selected Canadians is unequivocally the standard in unbiased consumer research on sponsorship in Canada. There are no...
